Category Archives: Small Business Tip

Buffer vs. Hootsuite

We have gotten lots of questions lately about how to best manage your social media networks and while there are numerous tools available, two keep popping up from our clients and partners:  Buffer and Hootsuite. So, which is best for you and your business?  We asked our friend and overall social media guru Ginny Kronsted, Owner/Engagement Marketing […]

Also posted in Go Girl Blog, social media | Tagged , , , | 1 Response

4 Tips for Successful Collaborations

One of our favorite marketing tips for our clients?  Collaboration.  Yes, collaboration. When small businesses collaborate with one another, suddenly good ideas become great.  Here are some tips for creating a successful collaboration with another small business: Think Like Your Customer–from The Marketing Donut “Having your customer at the heart of all your marketing decisions is […]

Also posted in Go Girl Blog, Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , | Leave a comment

And The Winner Is…

We are still buzzing about last night’s Academy Awards so it seems right to add our winner to the list…Sandy Cross! Sandy Cross, director of women’s & new market initiatives for the PGA, is our latest Go Girl winner and will receive a free copy of Pepper Miller’s book, Black Still Matters in Marketing:  Why […]

Posted in Small Business Tip | Tagged , , | Leave a comment

Organizing Online Content

One of our clients just launched a new website and we helped with organizing the content and creating an overall content strategy that will continue to make the site relevant to all visitors.  This isn’t an easy task—matter of fact, by the end of last week, we would have compared the process to that of […]

Also posted in Marketing Tip of the Week, Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , | Leave a comment

Beyond The Press Release

While the traditional press release is still alive and well, it isn’t really what connects your brand to the media.  We challenge you to think outside the press release and try these tips for engaging media partners: Tell a Great Story Understand your ‘real’ story How do you add value to your community and/or your […]

Also posted in Marketing to Girls, Marketing to Moms, Marketing to Women, Uncategorized | Tagged , , , , | Leave a comment

Just Cause: Why Women Love The Right Cause Marketing Campaigns

We are big fans of Look Good Feel Better, the charitable program that helps people with cancer address the appearance-related side effects of their treatment, and love that they will once again be hosting the Look Good Feel Better Beauty Editors Day in conjunction with Saks Fifth Avenue and 31 beauty and lifestyle magazines and beauty […]

Also posted in Marketing to Moms, Marketing to Women | Tagged , , , , | Leave a comment

Get Out Of The Pool: It’s Time To Talk Back-to-School

We realize many of you are still knee-deep in summer fun, but some big retailers are already talking back-to-school.  Before your finalize your back-to-school messaging, read Patti Minglin’s latest post for Engage: Moms: A recent quote in an AdAge article really caught my attention: “In seven and a half years, I’ve never once seen so much emphasis […]

Also posted in Marketing to Moms | Tagged , , , , , | Leave a comment

Q&A: Why Is My Brand Having Such A Hard Time Connecting With Moms?

Q:  Moms are major part of our company’s overall plan for growth.  However, we just can’t seem to effectively engage Mom with our brand.  What are we doing wrong? A:  It is often frustrating to find yourself stuck in the middle of a marketing strategy you are certain should be working.  You look over your marketing […]

Also posted in Marketing to Moms, Q&A | Tagged , , | Leave a comment

5 Tips for Marketing to Women Success

As we near the end of Q2, many brands are spending time with their overall sales and marketing strategies.  How are things working for you?  As you evaluate your current efforts and plan for ever-important Q3 & Q4 goals, here are 5 tips that will help you find success when building relationships with your female […]

Also posted in Marketing to Women | Tagged , , , | Leave a comment

Planning to Grow Your Business? Create a Staffing Plan

If you are a small- to medium-sized business, you probably spend a great deal of time thinking about the growth of your company.  You look over projected revenue numbers, create detailed prospect lists and even consider how you can expand your overall marketing efforts.  But, have you considered creating a staffing plan?  Best case scenario […]

Posted in Small Business Tip | Tagged , | Leave a comment
  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!