Category Archives: Q&A

Q&A: Why Is My Brand Having Such A Hard Time Connecting With Moms?

Q:  Moms are major part of our company’s overall plan for growth.  However, we just can’t seem to effectively engage Mom with our brand.  What are we doing wrong? A:  It is often frustrating to find yourself stuck in the middle of a marketing strategy you are certain should be working.  You look over your marketing […]

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Q&A: How Do I Become Known As An Expert In My Field?

Q:  I have watched my competitors appear on local TV shows or interviewed for articles.  How does that happen– how do you become known as an expert in your industry? A:  Smart move–becoming known as an expert in your field showcases what you know and let’s people see you as someone who isn’t just trying […]

Also posted in Small Business Tip | Tagged , , , | 1 Response

Q&A: I just need a quick jump-start with my social media. What do I need to do to get started?

Q:  I am a small start-up that understands I need to be more connected in the social media space, but time and money are both tight.  What do I need to do on my own to get myself up and running? A:  It isn’t really difficult to get your social media networks established, but it […]

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Q&A: What Do I Look for When Hiring An Outside Social Media Manager?

Q:  My business has grown quite a bit over the past several years and I am no longer able to manage our social media networks on my own.  What things do I need to consider when hiring an outside source to help manage our social communities? A:  We do a lot of social media management […]

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Q&A: Should My Company Have a Pinterest Page?

Q:  I already have a Facebook page, Twitter account and LinkedIn company page for my business.  Do I need to add Pinterest to the mix? A:  If women and moms are your target, Pinterest might be a great option–after all, studies show that more than 68% of users are women and 50% have children.  “It […]

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Reader Q&A: Top 5 Marketing To Women/Mom Books

Q:  I am currently working on adding some new titles to my office bookcase.  Can you give me 5 marketing to women/mom books that I should most definitely have on my shelves? A:  LOVE this question, but we are finding it difficult to narrow our marketing to women/mom book list down to just 5.  While […]

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Reader Q&A: “L” is for Looking Beyond the Romance

Q:  It’s February and ‘love’ is definitely in the air.  Unfortunately, I am not a business that does well with a Valentine theme–I don’t sell chocolates, jewelry or other romantic baubles.  Is there a way I can still participate in the vast marketing appeal of Valentine’s Day and stay true to my brand and product? […]

Also posted in Marketing Tip of the Week, Marketing to Girls, Marketing to Moms, Marketing to Women, Trend in Action | Tagged , , | Leave a comment

Reader Q&A: The Beauty of a Blog Outline

Q:  I want to start a blog for my company, but I don’t even know where to begin.  How can I keep my blog relevant and updated without taking time away from running my business? A:  We are so glad you asked this question—because we get it a lot.  We sit firmly in the camp […]

Also posted in Marketing Tip of the Week, Marketing to Girls, Marketing to Moms, Marketing to Women, Small Business Tip | Tagged , , , | 2 Responses

What Are Some of Your Favorite Holiday Commercials?

Q: “I know it’s early in the season, but what are some of your favorite holiday commercials?” A: Maybe it’s because we have our eyes firmly planted on next week’s long Thanksgiving holiday break, but we couldn’t resist answering this fun question from one of our readers.  While there are many to choose from, our […]

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How Can My Brand Work With Bloggers?

Q:  “We are a medium-sized brand looking to launch an effective blogger campaign.  How can we make sure our blog partnerships will be successful?” A:  We get this question a lot.  Although bloggers have become part of many an overall marketing strategy, partnering with bloggers is still a mystery to brands large and small. In […]

Also posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , | Leave a comment
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