Category Archives: Marketing to Women

5 Girl Power Campaigns We Love

March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand but also embraces the power of women and girls. Find some inspiration from these campaigns:   #GirlsCan–COVERGIRL   #LikeAGirl–Always Real Beauty Productions–Dove #MakeWhatsNext–Microsoft I Will What […]

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Who Do Women Trust?

Some great insight (& infographic!) from our friends at Womenkind on how women are beginning to lose trust not only in the media but in brands. Looks like we all need to work a bit harder to maintain the trust of female consumers.

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Why We’re Ready to Embrace Ambition

Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and female) “reclaiming a word that has often been used to vilify women.” In short, we love this campaign. And, by the way, we haven’t even […]

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The Jewelry Industry to Women: Welcome Back

It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not the primary target. “During the ‘60s and ‘70s, the incidence of female self-purchase was small,” says Hedda Schupak, in an interview with Racked. “For one thing, […]

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Best of the Bowl 2017

It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women.  Here’s our list of the Best of the Bowl 2017:   Audi #DriveProgress Big Game Commercial – “Daughter” Gender equality told beautifully through the eyes […]

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A Kinder, Less Sexist GoDaddy?

Total disclosure: We are customers of GoDaddy. So no one is more happy than us to not see a bikini-clad girl in their latest Super Bowl spot.  Matter of fact, we are giving them props for a “don’t-blink-or-you’ll-miss-it” shout out to Grace Hopper Celebration of Women in Computing (GHC), the world’s largest gathering of female technologists–it comes […]

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Women vs. Men on Defining a Life Well Lived (Infographic)

We love this infographic from Ketchum–it gives a great snapshot of the differences between men and women when it comes to their definition of a “life well lived”.  

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“For Her” for Women’s Day? Think Again.

If the Bic brand wasn’t already feeling a bit bruised by the backlash of their “For Her” product launch and campaign, they may definitely be feeling the sting now.  Innocent, a UK smoothie company, took to social media to show how their female staff members were using their International Women’s Day gifts.  With signs saying […]

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Under Armour Showcases US Women’s Gymnastics

Yes, I love that Under Armour focused on the strength and dedication of Team USA Women’s Gymnastics in the latest spot for their “Rule Yourself” campaign, but what I love even more is the brand’s statement about it. “As a company built by athletes, we truly understand an athlete’s never-ending quest to reach greatness, and we want to showcase […]

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Three Brands Celebrating International Women’s Day

As the founder of an agency focused on marketing to women and moms, I always take note of how brands embrace the interests of their female consumers.  So today, as we take time to celebrate International Women’s Day (be sure to visit the International Women’s Day site and take the #pledgeofparity), I am taking a look at three brands who […]

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      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

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