Category Archives: Marketing to Moms

Second Biggest Retail Holiday? Back-to-School

I love this inforgraphic from The Shelf.  Yes, it’s long (seriously, you will scroll down for quite awhile), but it is packed with great information–including when the “first day of school” is for each region of the country.  Timing is everything, people.  

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Get Ready for National Family Meals Month

The Food Marketing Institute (FMI) Foundation is sharing tips for retailers and suppliers on how they can celebrate National Family Meals Month (NFMM) this September. NFMM is an industry-wide movement that raises awareness of the benefits of frequent family meals and supports families to share one more meal at home each week. Over 60 retailers and […]

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JCPenney’s New Back-to-School Campaign

This back-to-school season, JCPenney is launching a new multimedia marketing campaign to help make the shopping season even easier for parents and kids. The company has launched a redesigned JCPenney mobile app as well as expanded its ‘Buy Online, Pick Up In Store Same Day’ option to all stores nationwide. “Our marketing campaign and promotions will […]

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Three Brands Celebrating International Women’s Day

As the founder of an agency focused on marketing to women and moms, I always take note of how brands embrace the interests of their female consumers.  So today, as we take time to celebrate International Women’s Day (be sure to visit the International Women’s Day site and take the #pledgeofparity), I am taking a look at three brands who […]

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Traveling Moms

When the summer months roll around, families are busy taking trips and vacations during their time off. It should come as no surprise that moms are planning most of those family vacations and that certain things are going to really speak to them when it comes to making those decisions.   First and foremost, moms […]

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3 Reasons Why Mom May Not Connect With You

It is often frustrating to find yourself stuck in the middle of a marketing strategy you are certain should be working.  You look over your marketing messages, your images, your website…what’s wrong?  While we can’t diagnose the specific issue your brand may be facing, we can give you the 3 top barriers for why moms may […]

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4 Tips for Successful Collaborations

One of our favorite marketing tips for our clients?  Collaboration.  Yes, collaboration. When small businesses collaborate with one another, suddenly good ideas become great.  Here are some tips for creating a successful collaboration with another small business: Think Like Your Customer–from The Marketing Donut “Having your customer at the heart of all your marketing decisions is […]

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5 Blogs You Should Be Following

While we realize that the Go Girl Blog is at the top of your weekly must-read list, we thought we would share with you some of the blogs we read on a regular basis for marketing to women/mom inspiration. Girlpower Marketing Blog–GirlTalk This blog does a great job of balancing posts about the overall influence […]

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Women Who Inspire Us

In honor of National Women in History Month, we wanted to share some of the women who have inspired us with their marketing to women/mom greatness: Elisa All, founder of :30 Second Mom Elisa All knows that mobile is becoming the number one place where content can connect with one of today’s most sought-after consumer […]

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Win Pepper Miller’s Book “Black Still Matters in Marketing”

One of the marketing books I highly recommend is Black Still Matters in Marketing:  Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand.   As William Hawthorne, VP Strategy & Diversity and Legal Affairs for Macy’s stated in a recent review, this book “is timely, extraordinarily well researched, and […]

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