Category Archives: Marketing to Moms

5 Girl Power Campaigns We Love

March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand but also embraces the power of women and girls. Find some inspiration from these campaigns:   #GirlsCan–COVERGIRL   #LikeAGirl–Always Real Beauty Productions–Dove #MakeWhatsNext–Microsoft I Will What […]

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Marketing to Mom: September Content Ideas

Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end of the year. While our minds are racing to the holidays, September is actually the perfect time to connect with moms–it is that beautiful moment of […]

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Second Biggest Retail Holiday? Back-to-School

I love this inforgraphic from The Shelf.  Yes, it’s long (seriously, you will scroll down for quite awhile), but it is packed with great information–including when the “first day of school” is for each region of the country.  Timing is everything, people.  

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Get Ready for National Family Meals Month

The Food Marketing Institute (FMI) Foundation is sharing tips for retailers and suppliers on how they can celebrate National Family Meals Month (NFMM) this September. NFMM is an industry-wide movement that raises awareness of the benefits of frequent family meals and supports families to share one more meal at home each week. Over 60 retailers and […]

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JCPenney’s New Back-to-School Campaign

This back-to-school season, JCPenney is launching a new multimedia marketing campaign to help make the shopping season even easier for parents and kids. The company has launched a redesigned JCPenney mobile app as well as expanded its ‘Buy Online, Pick Up In Store Same Day’ option to all stores nationwide. “Our marketing campaign and promotions will […]

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Three Brands Celebrating International Women’s Day

As the founder of an agency focused on marketing to women and moms, I always take note of how brands embrace the interests of their female consumers.  So today, as we take time to celebrate International Women’s Day (be sure to visit the International Women’s Day site and take the #pledgeofparity), I am taking a look at three brands who […]

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Traveling Moms

When the summer months roll around, families are busy taking trips and vacations during their time off. It should come as no surprise that moms are planning most of those family vacations and that certain things are going to really speak to them when it comes to making those decisions.   First and foremost, moms […]

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3 Reasons Why Mom May Not Connect With You

It is often frustrating to find yourself stuck in the middle of a marketing strategy you are certain should be working.  You look over your marketing messages, your images, your website…what’s wrong?  While we can’t diagnose the specific issue your brand may be facing, we can give you the 3 top barriers for why moms may […]

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4 Tips for Successful Collaborations

One of our favorite marketing tips for our clients?  Collaboration.  Yes, collaboration. When small businesses collaborate with one another, suddenly good ideas become great.  Here are some tips for creating a successful collaboration with another small business: Think Like Your Customer–from The Marketing Donut “Having your customer at the heart of all your marketing decisions is […]

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5 Blogs You Should Be Following

While we realize that the Go Girl Blog is at the top of your weekly must-read list, we thought we would share with you some of the blogs we read on a regular basis for marketing to women/mom inspiration. Girlpower Marketing Blog–GirlTalk This blog does a great job of balancing posts about the overall influence […]

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    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

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