Category Archives: Marketing to Girls

Under Armour Showcases US Women’s Gymnastics

Yes, I love that Under Armour focused on the strength and dedication of Team USA Women’s Gymnastics in the latest spot for their “Rule Yourself” campaign, but what I love even more is the brand’s statement about it. “As a company built by athletes, we truly understand an athlete’s never-ending quest to reach greatness, and we want to showcase […]

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4 Tips for Successful Collaborations

One of our favorite marketing tips for our clients?  Collaboration.  Yes, collaboration. When small businesses collaborate with one another, suddenly good ideas become great.  Here are some tips for creating a successful collaboration with another small business: Think Like Your Customer–from The Marketing Donut “Having your customer at the heart of all your marketing decisions is […]

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Win Pepper Miller’s Book “Black Still Matters in Marketing”

One of the marketing books I highly recommend is Black Still Matters in Marketing:  Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand.   As William Hawthorne, VP Strategy & Diversity and Legal Affairs for Macy’s stated in a recent review, this book “is timely, extraordinarily well researched, and […]

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Organizing Online Content

One of our clients just launched a new website and we helped with organizing the content and creating an overall content strategy that will continue to make the site relevant to all visitors.  This isn’t an easy task—matter of fact, by the end of last week, we would have compared the process to that of […]

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Mad Love to Some of Our Favorite Marketing to Women Campaigns

During this Month of Love, we wanted to share some of the marketing to women campaigns that we love.  While more and more brands understand the importance of female consumers, we still have to dig to find marketing to women gold when it comes to overall advertising.  Why?  Perhaps it is because women only represent […]

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What We All Can Learn From Fashion Week

We are in the home stretch of this year’s Mercedes-Benz Fashion Week and while your brand may not be in the clothing industry, paying attention to what is happening on and behind the runways could give your brand an edge when it comes to marketing to women/moms. Some things you can learn from Fashion Week: […]

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End-of-Summer Reading List: What We Are Reading Now

We can hardly believe the days of summer are coming to an end–where did the time go?  Before we officially bid the summer season farewell, we are trying to add a few more books to our summer reading list.  Don’t have time to read them all?  Take a quick look at some of our favorite […]

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Beyond The Press Release

While the traditional press release is still alive and well, it isn’t really what connects your brand to the media.  We challenge you to think outside the press release and try these tips for engaging media partners: Tell a Great Story Understand your ‘real’ story How do you add value to your community and/or your […]

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CafeMom’s ‘The Prowl’ Changes The Way Women Shop Online

  CafeMom recently launched The Prowl (www.theprowl.com) a social shopping destination that gives women a new way to discover and share products they love in a truly social environment. The Prowl takes the convenience of online shopping and adds a layer of community on top to recreate the experience of shopping with friends in real […]

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Senior Sports Executives to Gather in NYC for First-Ever Women of Action Event

The first annual Women of Action will be held on Tuesday, August 13, bringing together a group of dynamic women in the sports business to talk candidly about the challenges that women still face in landing shot-calling, game-changing positions in the sports world, as well as the opportunities those same challenges present. The event is being hosted […]

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  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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