Category Archives: Marketing Tip of the Week

Organizing Online Content

One of our clients just launched a new website and we helped with organizing the content and creating an overall content strategy that will continue to make the site relevant to all visitors.  This isn’t an easy task—matter of fact, by the end of last week, we would have compared the process to that of […]

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A Winning Strategy For Working With Bloggers

Want to avoid the biggest missteps when it comes to pitching bloggers?  Here are some tips we shared in our Engage: Moms post last summer: Read the Blog: As obvious as this tip appears, you would be amazed at how many brands and agencies fail to actually read the blog they are preparing to pitch. Better […]

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Reader Q&A: “L” is for Looking Beyond the Romance

Q:  It’s February and ‘love’ is definitely in the air.  Unfortunately, I am not a business that does well with a Valentine theme–I don’t sell chocolates, jewelry or other romantic baubles.  Is there a way I can still participate in the vast marketing appeal of Valentine’s Day and stay true to my brand and product? […]

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Create a “Vision Map” for Your Business

I am one of those super rare people that actually loves to create business plans.  I love all the pieces–the executive summary, the SWOT analysis, the overall deliverables and benchmarks.  The more words and insight, the better.  Which is exactly why I was hesitant to embark on an activity called “vision mapping”, a process that […]

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A Simple Tool for Staying Focused on Marketing: Your Marketing Calendar

Guest Blogger:  Amy Kinnaird, Marketing Consultant/Social Media Evangelist, UnCommon Sense Marketing A few weeks into 2013 and everyone is still planning for the New Year. We reflect on the past twelve months and look toward the future for better results. Usually there is a desire to improve one or more areas of our business. Goals […]

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Reader Q&A: The Beauty of a Blog Outline

Q:  I want to start a blog for my company, but I don’t even know where to begin.  How can I keep my blog relevant and updated without taking time away from running my business? A:  We are so glad you asked this question—because we get it a lot.  We sit firmly in the camp […]

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4 Words That Describe Your Brand

Quick, what are the 4 words you would use to describe your brand?  Yes, you have practiced your elevator speech to perfection–waiting for those perfect moments when you can rattle off the :30 second monologue that is certain to impress any person you meet at a conference, a networking dinner, the hallway of your new […]

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Yes, Virgina, You Do Need a Content Strategy

We are big fans of Marla Tabaka and her Inc. blog, “The Successful Soloist”.  If you are not a regular reader, we highly recommend you add it to your blog reading list (in addition to the Go Girl Blog, of course). Her latest post gives you 6 tips for better content marketing–and we love them.  […]

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‘Fresh’ New Approach to Marketing in a Stagnant Category

“Frozen Foods in the U.S.,”a just-released study from Packaged Facts, reports that sales in the $44 billion U.S. retail market for frozen foods have been flat to declining, with nearly all dollar sales gains attributable to inflation or new products — not to increased consumer demand. Does this sound a lot like your industry? How […]

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Go Girl Marketing Tip of the Week: Create the Perfect Partnership

Creating the perfect partnership—whether with another company or with a non-profit organization—can be key to strengthening your relationship with your customers and grow your overall business.  But in order for this partnership to truly be a win-win for all involved, you need to find the perfect fit for your brand.  Here are some tips for […]

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