Category Archives: In the News

3 Strategies for Marketing to Millennial Women (via Forbes.com)

Our good friend Bridget Brennan has written another spot-on piece for Forbes.com that starts with this somewhat earth shattering statement:  “While the rest of us have been busy aging, it turns out Millennials have, too.” So true.  Millennial women are now mothers, are hitting their “professional stride” and, as Bridget states, “are a prime target […]

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Why Not! Girls of the Month

Our good friends at Why Not Girl! empower women to try new things, live life as an adventure and say “Why Not!”.  Every week, the online community features a Why Not Girl! of the Week and since women are inspired by hearing other women’s stories, we want to bring you this month’s batch of “Why […]

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Are You a Why Not Girl?

Have you ever said “Why Not!” to a unique career opportunity or a move that would bring you closer to your family?  Maybe you said “Why Not!” to going back to school or enrolling in a culinary class or training for a marathon–I mean after all, “Why Not!”  We love stories that empower women to […]

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Join Go Girl for an Evening at Chicago Children’s Museum (for FREE)!

We love being a Chicago Parent reader, don’t you?  And, Chicago Parent loves having us as readers–loves it so much they are hosting a Reader Appreciation Night at Chicago Children’s Museum on Navy Pier, April 19th from 5-8 PM. This is an exclusive after-hours access to one of the finest children’s museums in the country, […]

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Women Driving Excellence: Chicago Auto Show Launch Event

Will we see you at the Women Driving Excellence launch at this year’s Chicago Auto Show?  All the fun is happening during the show’s designated Women’s Day on February 12, 2013. Read below for details and click here to RSVP! And while we’re talking about the Chicago Auto Show…Monday, February 18th is Family Day and […]

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Consumers Want Deeper Corporate Commitment to Breast Cancer Cause

Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact on the issue. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according to the 2012 Cone Communications Breast Cancer Trend Tracker. […]

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Chanel + Brad Pitt = Marketing Success or Failure?

There really isn’t much we dislike about watching Brad Pitt on screen–let’s face it, he’s easy on the eyes.  Yet, his latest performance in a spot for the iconic Chanel No. 5 (print ads will soon follow) has us scratching our marketing heads.  We are a split camp here at Go Girl Communications–some of us […]

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5 Trends That Will Help Marketers Better Engage With Mom

BabyCenter® LLC has identified five important trends that will help marketers understand how to better reach and engage today’s Mom: TREND #1: The Mobile State of Mom  Mom is more mobile than the rest of us. While she is the early adopter of most tech devices — from laptops and digital cameras to smartphones and DVRs — the mobile phone is the device that gives Mom superpowers, enabling […]

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BabyCenter Study Examines Impact of Economy on Families

BabyCenter.com just released its 2012 U.S. Cost of Raising a Child report, which examines the profound impact of the economy on families. With the U.S. Department of Agriculture recently estimating that a middle-income family could spend an average of $235,000 to raise a child from birth through age 17, it’s no surprise that 4 in […]

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Helping Women Around the World: Catapult

While we usually reserve this blog space to discuss marketing to women/mom trends and small business tips, we wanted to share an exciting initiative that just came across our desk. Earlier today during the Clinton Global Initiative (CGI) Annual Meeting, Women Deliver announced the launch of Catapult, the first crowdfunding platform solely dedicated to advancing […]

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