Category Archives: Guest Blog

Guest Bloggers Wanted

Now that we have settled nicely into the New Year, we are looking to expand our Go Girl blog and are doing a call out for potential guest bloggers.  Would you like to be part of the Go Girl blog team? We are looking for individuals to write about the following topics: General Marketing to […]

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Donna Orender’s Thoughts on International Women’s Day

Last Friday was International Women’s Day, a day when we recognize and honor those women who inspire us to continue to move forward with our efforts–whatever those efforts may be.  A woman who inspires us is Donna Orender, a game changer in both the sports and business worlds, and someone who is making a difference […]

Also posted in Generation W, Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged | Leave a comment

Get Your Finances Organized in the New Year

The New Year is the time to get organized, and that includes your financial matters as well! Here are some tips and reminders you might find helpful as you get organized for the coming year. Be sure to discuss any changes with your tax advisor first as this is not intended to be used as […]

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Women’s Golf Apparel: Fashion Forward or Backward?

Guest Blogger:  Sandy Cross, Director of Women’s and New Market Initiatives for The PGA of America There’s a widely held perception among consumers that women’s golf apparel is not fashion forward, and at times is thought of as downright ugly.  However, I just returned from my 17th annual trip to the PGA Merchandise Show, the […]

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A Simple Tool for Staying Focused on Marketing: Your Marketing Calendar

Guest Blogger:  Amy Kinnaird, Marketing Consultant/Social Media Evangelist, UnCommon Sense Marketing A few weeks into 2013 and everyone is still planning for the New Year. We reflect on the past twelve months and look toward the future for better results. Usually there is a desire to improve one or more areas of our business. Goals […]

Also posted in Marketing Tip of the Week, Marketing to Girls, Marketing to Moms, Marketing to Women, Small Business Tip | Tagged , , | 1 Response

The Campaign Heard Around the Office

By Guest Blogger Lindsey Carnett, Marketing Maven Public Relations, Inc. StateFarm is a good neighbor, Rice-A-Roni is a San Francisco Treat and Folgers is apparently the best part of waking up. What do these three jingles have in common? They appeal to our worsening attention-spans and embed themselves in our memories. Like war tactics, getting […]

Also posted in Marketing to Girls, Marketing to Moms, Marketing to Women, Small Business Tip, Uncategorized | Tagged , , , , | 1 Response

Does Your Business Have “PR” Credibility?

By Guest Blogger Jenny Finke, Red Jeweled Media Trust is the one thing many businesses want but few businesses have. Can customers trust you to stay in business for the long haul in the wake of dot-com busts and corporate scandals?  Can customers trust that you’ll honor your product warranty? Can customers trust that you’ll […]

Also posted in Marketing to Women, Small Business Tip | Tagged , , | 1 Response
  • Go Girl Blog

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      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

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      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

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      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

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      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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