Category Archives: Go Girl Report

Marketing to Moms: Sun Protection

As the days begin to heat up and summer really starts to feel like it has arrived, one thing is on every mom’s mind: sun protection. Of course, your company might not be producing sunscreen. It’s easy to brush sun care off if you feel like your product doesn’t have anything to do with it. […]

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Q&A: I just need a quick jump-start with my social media. What do I need to do to get started?

Q:  I am a small start-up that understands I need to be more connected in the social media space, but time and money are both tight.  What do I need to do on my own to get myself up and running? A:  It isn’t really difficult to get your social media networks established, but it […]

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How Colleges Can Connect with Mom

Total disclosure:  My daughter is a junior in high school and we have just finished our very first “Tour of Colleges” over her spring break.  This is not only a first-time experience for my daughter, but it is a first-time experience for me as a mom—something I think some colleges seem to forget.  As someone […]

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Q&A: What Do I Look for When Hiring An Outside Social Media Manager?

Q:  My business has grown quite a bit over the past several years and I am no longer able to manage our social media networks on my own.  What things do I need to consider when hiring an outside source to help manage our social communities? A:  We do a lot of social media management […]

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Must-Read for Marketing to Mom Know-How: Regional Parenting Magazines

The best insight into your local mom market can be found in your regional parenting magazine.  For us, that regional parenting magazine is Chicago Parent, an award-winning monthly publication that has an active print and online audience of readers.  Even the not-so-large markets have their own local parenting reads (visit the Parenting Media Association for […]

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Q&A: Should My Company Have a Pinterest Page?

Q:  I already have a Facebook page, Twitter account and LinkedIn company page for my business.  Do I need to add Pinterest to the mix? A:  If women and moms are your target, Pinterest might be a great option–after all, studies show that more than 68% of users are women and 50% have children.  “It […]

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Digital Women Influencer Study: The Women of Social Media

Research released by global public relations firm Weber Shandwick identifies a sizable segment of North American women who enjoy using their social networks so much that they prefer socializing online over dating or spending time with their partner. Given the emotional investment many women have in their social networks, marketers should consider building more emotional ROI […]

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Marketing to Mom Lessons Learned from Automotive Industry

Patti Minglin’s most recent post for Media Post Engage: Moms A few weeks ago, I attended the Chicago Auto Show. You may not realize this, but the Chicago Auto Show is the largest auto show in North America and drives (pun intended) thousands of people to our fabulous city every February. Included in those droves […]

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The Great Airbrush Debate—Results

No one can deny that Julia Roberts and Christy Turlington are beautiful, but maybe not as beautiful as they appear to be in recent print advertising campaigns.  The U.K’s Advertising Standards Authority has banned two cosmetic ads because they felt the “use of airbrushing and digital alterations” was “misleading and exaggerated the results of the […]

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Mom’s Money Woes

Kids who are born today are part of what BabyCenter(R) is calling the ‘Recession Generation’ and are used to a lifestyle where moms in the workforce, smaller family sizes and frugal shopping are the norm.  “A common stressor for new parents has always been providing for their children financially, but combine that existing fear with […]

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