Author Archives: Patti Minglin

Tuesday Tip: Yes, You Have Competition

Just because no one is doing exactly what you are doing or offering a product exactly like your product, you still have competition and today’s Tuesday Tip tells you why that’s a good thing.

Posted in Go Girl Blog | Tagged , , | Leave a comment

Tuesday Tip: 3 Ways to Repurpose Your Content

I am a big fan of repurposing your content.  As I mention in the video, every single time you create a piece of content you should be thinking of ways you can repurpose it.  This will save you time, help you expand your audience, and is good for your SEO.  So, today’s Facebook Live Tuesday Tip […]

Posted in Go Girl Blog | Tagged , , | Leave a comment

Tuesday Tip: 4 Things We Learn about Storytelling by Listening to Lyrics

In honor of the passing of Tom Petty (I’m a big Tom Petty fan), today’s Tuesday Tip is sharing 4 things we learn about storytelling just listening to our favorite song lyrics.  So, put your favorite song on replay and take a few notes: The Fast Company article I reference in the video can be found […]

Posted in Go Girl Blog | Tagged , , | Leave a comment

Tuesday Tip: Qs You Should Ask Before You Post (video)

Our latest Tuesday Tip is from a presentation I did last Thursday for the Naperville Moms Network (I highly recommend you check them out!). One of the best ways we can help control the narrative of our own story is to pay attention to what we post on our social media networks. Discover if you should […]

Posted in Go Girl Blog | Tagged , | Leave a comment

Content Marketing vs. Influencer Marketing

Over the weekend I read this great article in Forbes about why content is still king when it comes to influencer marketing. Influencer marketing is all the rage and I agree it works well with many campaigns and strategies; however, it is no replacement for content marketing. In fact, if your messaging is strong, your […]

Posted in Go Girl Blog | Tagged , , | Leave a comment

5 Myths about Millennials and Direct Mail (infographic)

We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially with millennials.  Yes, millennials.  Before you ditch all of our print marketing options, check out this infographic from US Presort.    

Posted in Go Girl Blog | Tagged , | Leave a comment

Marketing to Mom: September Content Ideas

Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end of the year. While our minds are racing to the holidays, September is actually the perfect time to connect with moms–it is that beautiful moment of […]

Posted in Go Girl Blog, Marketing to Moms | Tagged , | Leave a comment

Traditional Media Still Influences Moms

We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media. Seventy-eight percent say social media is the most influential media form when they consider purchasing goods/services, but almost the same number say traditional media is still influential. […]

Posted in Go Girl Blog | Tagged , , | Leave a comment

Inspired by a Hashtag

When we say the word hashtag, do you immediately think of this video? We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds. We have watched brands use daily tags such as #MotivationMonday or #ThrowbackThursday with great ease, but the brands that really impress us are those who create […]

Posted in Go Girl Blog | Tagged , , | Leave a comment

How to Respond to Reviews

Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get 200% to 300% more clicks than positive reviews. Positive or negative, responding to reviews allows customers (or potential customers) to feel valued and heard–and, allows […]

Posted in Go Girl Blog | Tagged , | Leave a comment
  • Go Girl Blog

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!