Author Archives: Patti Minglin

Measuring Your Content Marketing Efforts

As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure your success.  Is your content doing what you need it to do?  If not, give us a call.  

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How to Spring Clean Your Content (Video)

Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We are sharing 6 tips for how to spring clean your content and get ready for Q2.  Some of the links we share: Sign up for […]

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Good Luck Email Tips for St. Patrick’s Day

We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients are like leprechauns, the infographic points out playfully: You never see them unless they initiate direct engagement, and marketers must “catch” them at the right […]

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Women and Movies: What They Like and Don’t Like about Cinema

To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch at the cinema, their moviegoing and purchasing habits, and their views on women’s representation in modern-day films. “It’s clear from our survey that women want […]

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5 Girl Power Campaigns We Love

March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand but also embraces the power of women and girls. Find some inspiration from these campaigns:   #GirlsCan–COVERGIRL   #LikeAGirl–Always Real Beauty Productions–Dove #MakeWhatsNext–Microsoft I Will What […]

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Show Your Email Audience Some Love with These Tips

During this month of love, we fell in love with this infographic about how you can steal your subscribers’ hearts with these quick and easy email marketing tips. And, because we love OUR audience, we are offering a free one-on-one planning session to the first 2 people who send us an email with this subject […]

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Storytelling Tip: Be Authentic

I really loved reading this story about Chicago musician Josie Dunne.  At only 21 years of age, her experience and talent rival artists who have been in the business for decades.  As always, I was drawn to Josie’s story–the WHY behind what she does–and I was particularly caught by this quote: “I like to tell […]

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Tuesday Tip: 4 Goals for 2018

Taking a page from the “gift rule” that parents often use during the holiday season, we are narrowing down our 2018 business goals to just 4 things: 1. Something you want 2. Something you need 3. Something to wear 4. Something to read See how these questions will help you have a successful 2018. And, […]

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Tuesday Tip: Drive People Back to Your Social Platforms

Newsflash: social media is not a strategy in and of itself. In order to truly grow engagement on your platforms and make social work for your brand, you need to use other marketing channels and initiatives to help drive people back to your social networks. Today’s Tuesday Tip shows you how.

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Tuesday Tip: Know Your WHY

There is power in knowing your WHY especially when you are finalizing your 2018 strategies and plans.

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  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

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