Author Archives: Patti Minglin

5 Myths about Millennials and Direct Mail (infographic)

We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially with millennials.  Yes, millennials.  Before you ditch all of our print marketing options, check out this infographic from US Presort.    

Posted in Go Girl Blog | Tagged , | Leave a comment

Marketing to Mom: September Content Ideas

Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end of the year. While our minds are racing to the holidays, September is actually the perfect time to connect with moms–it is that beautiful moment of […]

Posted in Go Girl Blog, Marketing to Moms | Tagged , | Leave a comment

Traditional Media Still Influences Moms

We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media. Seventy-eight percent say social media is the most influential media form when they consider purchasing goods/services, but almost the same number say traditional media is still influential. […]

Posted in Go Girl Blog | Tagged , , | Leave a comment

Inspired by a Hashtag

When we say the word hashtag, do you immediately think of this video? We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds. We have watched brands use daily tags such as #MotivationMonday or #ThrowbackThursday with great ease, but the brands that really impress us are those who create […]

Posted in Go Girl Blog | Tagged , , | Leave a comment

How to Respond to Reviews

Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get 200% to 300% more clicks than positive reviews. Positive or negative, responding to reviews allows customers (or potential customers) to feel valued and heard–and, allows […]

Posted in Go Girl Blog | Tagged , | Leave a comment

Why Your Brand Story Matters

I’ve always been a lover of stories.  I was the kid in your first-grade class that had to be reminded to leave the story rug because story time was over.  I was the girl in middle school who got overly excited about having a locker located close to the library.  And, during college, I was […]

Posted in Go Girl Blog | Tagged , , | Leave a comment

We’re Hiring!

Our favorite time of the year is fast approaching–SUMMER!  While everyone loves summer for its warm temps and relaxing days, there is one other big reason why we love this season:  Interns! Once again, the Go Girl team is looking for a Marketing Intern to join us this summer. This is a great opportunity for a […]

Posted in Go Girl Blog | Tagged , | Leave a comment

Who Do Women Trust?

Some great insight (& infographic!) from our friends at Womenkind on how women are beginning to lose trust not only in the media but in brands. Looks like we all need to work a bit harder to maintain the trust of female consumers.

Posted in Go Girl Blog, Marketing to Women | Tagged , , | Leave a comment

Why We’re Ready to Embrace Ambition

Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and female) “reclaiming a word that has often been used to vilify women.” In short, we love this campaign. And, by the way, we haven’t even […]

Posted in Go Girl Blog, Marketing to Women | Tagged , , | Leave a comment

The Jewelry Industry to Women: Welcome Back

It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not the primary target. “During the ‘60s and ‘70s, the incidence of female self-purchase was small,” says Hedda Schupak, in an interview with Racked. “For one thing, […]

Posted in Go Girl Blog, Marketing to Women | Tagged , , | Leave a comment
  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!