5 Tips for Marketing to Women Success

image courtesy of adamr/freedigitalphotos.net

image courtesy of adamr/freedigitalphotos.net

As we near the end of Q2, many brands are spending time with their overall sales and marketing strategies.  How are things working for you?  As you evaluate your current efforts and plan for ever-important Q3 & Q4 goals, here are 5 tips that will help you find success when building relationships with your female customers:

Listen Before You Talk
Really hear what women are saying about your brand and ask lots of questions.  Before you begin telling her how wonderful you are, find out exactly why she needs you in her life.

Master the Art of Storytelling
Ask a woman why she likes a particular sports team and she will do more than tell you it is because they have had a winning season.  She will more than likely throw in a story about one of the players, an experience she had while attending one of the games or share details about her childhood that have made her a lifetime fan. Your brand has a story to tell–so tell it.  Women like brands that connect with them on a very human level–don’t lead with how your product works, lead with why it is important to her.

Be Part of the Conversation
Women talk, but more importantly, women listen and often act upon the advice given to them by other women.  Create opportunities for your brand to be part of the conversation, both online and offline, and begin building a real relationship with your consumers.

Details Matter
Don’t skimp on the details—those small, little things you do to make a customer happy or the tiny adjustments you make to a product truly do matter and will be the thing that not only appeals to a female consumer, but will be the thing that she talks about with her friends over dinner.  And, the dinner conversation is exactly where you want to be.

Make an Impact
Women like to feel as if what they do matters and are more inclined to be loyal to brands that 1) have a mission to make an impact on the lives of others 2) give women the opportunity to make an impact as well.

We would love to hear what other marketing to women tips you have!

 

 

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