Monthly Archives: February 2017

The Jewelry Industry to Women: Welcome Back

It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not the primary target. “During the ‘60s and ‘70s, the incidence of female self-purchase was small,” says Hedda Schupak, in an interview with Racked. “For one thing, […]

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Best of the Bowl 2017

It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women.  Here’s our list of the Best of the Bowl 2017:   Audi #DriveProgress Big Game Commercial – “Daughter” Gender equality told beautifully through the eyes […]

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A Kinder, Less Sexist GoDaddy?

Total disclosure: We are customers of GoDaddy. So no one is more happy than us to not see a bikini-clad girl in their latest Super Bowl spot.  Matter of fact, we are giving them props for a “don’t-blink-or-you’ll-miss-it” shout out to Grace Hopper Celebration of Women in Computing (GHC), the world’s largest gathering of female technologists–it comes […]

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      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

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      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

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