Monthly Archives: June 2016

Women vs. Men on Defining a Life Well Lived (Infographic)

We love this infographic from Ketchum–it gives a great snapshot of the differences between men and women when it comes to their definition of a “life well lived”.  

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The Changing Role of Dad

With Father’s Day just around the corner, we wanted to add a little testosterone to our marketing-to-mom insight.  Experts agree that today’s Dad plays a more active role in parenting and in making family purchasing decisions, matter of fact, in a recent survey 75 percent of dads say they are more involved in raising their […]

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  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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