Monthly Archives: March 2016

“For Her” for Women’s Day? Think Again.

If the Bic brand wasn’t already feeling a bit bruised by the backlash of their “For Her” product launch and campaign, they may definitely be feeling the sting now.  Innocent, a UK smoothie company, took to social media to show how their female staff members were using their International Women’s Day gifts.  With signs saying […]

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Under Armour Showcases US Women’s Gymnastics

Yes, I love that Under Armour focused on the strength and dedication of Team USA Women’s Gymnastics in the latest spot for their “Rule Yourself” campaign, but what I love even more is the brand’s statement about it. “As a company built by athletes, we truly understand an athlete’s never-ending quest to reach greatness, and we want to showcase […]

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Three Brands Celebrating International Women’s Day

As the founder of an agency focused on marketing to women and moms, I always take note of how brands embrace the interests of their female consumers.  So today, as we take time to celebrate International Women’s Day (be sure to visit the International Women’s Day site and take the #pledgeofparity), I am taking a look at three brands who […]

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