Monthly Archives: June 2015

Key Findings from The Knot’s LGBTQ Weddings Study

In the wedding planning business?  With today’s historical announcement from the Supreme Court giving same-sex couples the right marry, you might want to pay close attention to the results from The Knot‘s LGBTQ Weddings Study. “As we celebrate the Supreme Court’s decision to legalize marriage equality for the entire country, our study shows that LGBTQ […]

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Using Images as Content

As a society, we’re very visual. We’re drawn to images and pictures, and it’s those things that tend to attract our attention and make us want to learn more. That’s why using images can take your content to the next level. Images can increase both engagement with and traffic to your content because customers are […]

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Marketing to Moms: Sun Protection

As the days begin to heat up and summer really starts to feel like it has arrived, one thing is on every mom’s mind: sun protection. Of course, your company might not be producing sunscreen. It’s easy to brush sun care off if you feel like your product doesn’t have anything to do with it. […]

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The Non-Writer Way to Create Content

  Creating compelling content isn’t always an easy feat, especially if you don’t have a love for writing.  But, there are plenty of ways to create good content that can give you a break from putting together a wordy post and leave you free from worrying about good writing. Here are 5 ways to create […]

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World Environment Day: Why It Connects with Women

Every year on June 5th, countries all over the world celebrate World Environment Day. This year’s theme for the day is “7 Billion Dreams. 1 Planet. Consume with Care,” and is all about responsible management of our planet’s resources. To illustrate how individual thoughts can grow into a collective vision, the United Nations Environment Programme […]

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Finding Your Brand Voice

You do it every day. You do it in casual conversation, when trying to inform or educate, and often times without even realizing it. You tell stories. Stories are one of the most fundamental ways we communicate, and one of the most effective ways to build relationships. This idea is important in our personal relationships, […]

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  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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