Monthly Archives: April 2015

How Women Consume Media (infographic)

Earlier this week, we found this great infographic in Adweek showing the media preferences of women.  Commissioned by Meredith, Insights in Marketing conducted a study to find out more “about women’s  preferred channels, digital preferences and the kinds of content they’re likely to pass on to their peers.”  Click here to read the entire article.

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Your Sport’s Biggest Fan: MOM

We are loving this new campaign from NASCAR, “NASCAR with Mom,” a Mother’s Day initiative aimed at sharing and celebrating memorable NASCAR moments with Mom.  “Mothers have made an indelible impact on our sport since the moment it was founded in 1947 — from the legacies of Anne B. France and Lynda Petty to the […]

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The New Demographic—Women without Children

According to a recent post on WSJ.com, new data from the U.S. Census Bureau shows that 47.6% of U.S. women aged 15-44 were without children last year, up from 46.5% in 2012. “The data are the latest to show that childlessness is on the rise in the U.S. as more women (and their partners) delay […]

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