Monthly Archives: April 2015

How Women Consume Media (infographic)

Earlier this week, we found this great infographic in Adweek showing the media preferences of women.  Commissioned by Meredith, Insights in Marketing conducted a study to find out more “about women’s  preferred channels, digital preferences and the kinds of content they’re likely to pass on to their peers.”  Click here to read the entire article.

Posted in Go Girl Blog | Tagged , | Leave a comment

Your Sport’s Biggest Fan: MOM

We are loving this new campaign from NASCAR, “NASCAR with Mom,” a Mother’s Day initiative aimed at sharing and celebrating memorable NASCAR moments with Mom.  “Mothers have made an indelible impact on our sport since the moment it was founded in 1947 — from the legacies of Anne B. France and Lynda Petty to the […]

Posted in Go Girl Blog | Tagged , , , | Leave a comment

The New Demographic—Women without Children

According to a recent post on, new data from the U.S. Census Bureau shows that 47.6% of U.S. women aged 15-44 were without children last year, up from 46.5% in 2012. “The data are the latest to show that childlessness is on the rise in the U.S. as more women (and their partners) delay […]

Posted in Go Girl Blog | Tagged , , , | Leave a comment
  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!