Monthly Archives: December 2014

Can female-focused marketing make a comeback?

Great article from Campaign about how specialists in marketing to women are joining forces as women’s buying power–and dissatisfaction with advertising–continues to grow.  Comprised of marketing to women specialists from the United States, Europe and Asia (Go Girl Communication is a member),  the Global Marketing Women network is a way for marketers and their agencies […]

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  • Go Girl Blog

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      It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not…

    • Best of the Bowl 2017

      It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women….

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