Monthly Archives: May 2014

Harley-Davidson Connects with Dads

  We have long been fans of how Harley-Davidson connects with women, but we are also loving this new marketing-to-dad campaign as well. Harley-Davidson just commissioned a study to find out how much “love” dads are feeling on Father’s Day.  Some findings: More than half of dads surveyed (53 percent) said they’d received gifts they […]

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4 Tips for Successful Collaborations

One of our favorite marketing tips for our clients?  Collaboration.  Yes, collaboration. When small businesses collaborate with one another, suddenly good ideas become great.  Here are some tips for creating a successful collaboration with another small business: Think Like Your Customer–from The Marketing Donut “Having your customer at the heart of all your marketing decisions is […]

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Weber’s 25th Annual GrillWatch Survey Shows Spike in Female Grillers

Heading into the peak grilling season of the year, the 25thannual Weber GrillWatch Survey shows that more women than ever before (25%) are taking control of the tongs when it comes to grilling outdoors.  This number is up from 20% last year, and 15% in 2009 – and the highest percentage since Weber started fielding […]

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5 Blogs You Should Be Following

While we realize that the Go Girl Blog is at the top of your weekly must-read list, we thought we would share with you some of the blogs we read on a regular basis for marketing to women/mom inspiration. Girlpower Marketing Blog–GirlTalk This blog does a great job of balancing posts about the overall influence […]

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The Otherhood: Are Non-Moms the New Power Demographic?

We are intrigued  by the new study released from DeVries Global that shows us that the reality of today’s single woman without children is much different than what was portrayed in “Sex and the City.” “Today, the Carries of the world are much more put together and less adrift in matters associated with adulthood such as […]

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POLL: When Do The Majority of Your Summer Camp Registrations Happen?

Several years ago, the summer camp registration season would begin as soon as the holiday rush was over and the decorations were packed away.  Now, it appears parents are waiting until the last minute to make their summer camp plans.  If your brand has kid-friendly summer offerings such as camps or workshops, when are you […]

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Women and Cycling (Inforgraphic)

What are you doing on Friday, May 16th?  For thousands of people in the U.S. they will be celebrating National Bike to Work Day by taking an alternate–and more eco-friendly–method of transportation to and from the office. Many of those bikers will be women, after all, 60% of bicycle owners aged 17-28 are women.  Think […]

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