Monthly Archives: February 2014

Win Pepper Miller’s Book “Black Still Matters in Marketing”

One of the marketing books I highly recommend is Black Still Matters in Marketing:  Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand.   As William Hawthorne, VP Strategy & Diversity and Legal Affairs for Macy’s stated in a recent review, this book “is timely, extraordinarily well researched, and […]

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Content Marketing to Moms

We loved this recent post on Business 2 Community that highlighted brands that “rock” at content marketing to moms.  As an agency that specializes in content marketing, we thought these examples were spot on and wanted to make sure we shared the post with our readers as well as list some of the things we believe […]

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Guest Bloggers Wanted

Now that we have settled nicely into the New Year, we are looking to expand our Go Girl blog and are doing a call out for potential guest bloggers.  Would you like to be part of the Go Girl blog team? We are looking for individuals to write about the following topics: General Marketing to […]

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Organizing Online Content

One of our clients just launched a new website and we helped with organizing the content and creating an overall content strategy that will continue to make the site relevant to all visitors.  This isn’t an easy task—matter of fact, by the end of last week, we would have compared the process to that of […]

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Mad Love to Some of Our Favorite Marketing to Women Campaigns

During this Month of Love, we wanted to share some of the marketing to women campaigns that we love.  While more and more brands understand the importance of female consumers, we still have to dig to find marketing to women gold when it comes to overall advertising.  Why?  Perhaps it is because women only represent […]

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What We All Can Learn From Fashion Week

We are in the home stretch of this year’s Mercedes-Benz Fashion Week and while your brand may not be in the clothing industry, paying attention to what is happening on and behind the runways could give your brand an edge when it comes to marketing to women/moms. Some things you can learn from Fashion Week: […]

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Super Bowl Ad Messaging You Can Use

Anticipation for the big game was far more exciting than the event itself–not only for the game, but for the commercials.  We always like to do a round up of our favorites, but quite frankly, this year we are struggling to find which ones really worked–especially when it came to connecting with women and moms. […]

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