Monthly Archives: February 2014

Win Pepper Miller’s Book “Black Still Matters in Marketing”

One of the marketing books I highly recommend is Black Still Matters in Marketing:  Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand.   As William Hawthorne, VP Strategy & Diversity and Legal Affairs for Macy’s stated in a recent review, this book “is timely, extraordinarily well researched, and […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , | Leave a comment

Content Marketing to Moms

We loved this recent post on Business 2 Community that highlighted brands that “rock” at content marketing to moms.  As an agency that specializes in content marketing, we thought these examples were spot on and wanted to make sure we shared the post with our readers as well as list some of the things we believe […]

Posted in Marketing to Moms | Tagged , | Leave a comment

Guest Bloggers Wanted

Now that we have settled nicely into the New Year, we are looking to expand our Go Girl blog and are doing a call out for potential guest bloggers.  Would you like to be part of the Go Girl blog team? We are looking for individuals to write about the following topics: General Marketing to […]

Posted in Guest Blog, Marketing to Moms, Marketing to Women | Tagged , , , | Leave a comment

Organizing Online Content

One of our clients just launched a new website and we helped with organizing the content and creating an overall content strategy that will continue to make the site relevant to all visitors.  This isn’t an easy task—matter of fact, by the end of last week, we would have compared the process to that of […]

Posted in Marketing Tip of the Week, Marketing to Girls, Marketing to Moms, Marketing to Women, Small Business Tip | Tagged , , | Leave a comment

Mad Love to Some of Our Favorite Marketing to Women Campaigns

During this Month of Love, we wanted to share some of the marketing to women campaigns that we love.  While more and more brands understand the importance of female consumers, we still have to dig to find marketing to women gold when it comes to overall advertising.  Why?  Perhaps it is because women only represent […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , | Leave a comment

What We All Can Learn From Fashion Week

We are in the home stretch of this year’s Mercedes-Benz Fashion Week and while your brand may not be in the clothing industry, paying attention to what is happening on and behind the runways could give your brand an edge when it comes to marketing to women/moms. Some things you can learn from Fashion Week: […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , | Leave a comment

Super Bowl Ad Messaging You Can Use

Anticipation for the big game was far more exciting than the event itself–not only for the game, but for the commercials.  We always like to do a round up of our favorites, but quite frankly, this year we are struggling to find which ones really worked–especially when it came to connecting with women and moms. […]

Posted in Marketing to Moms, Marketing to Women | Tagged , , | Leave a comment
  • Go Girl Blog

    • We’re Hiring!

      Our favorite time of the year is fast approaching–SUMMER!  While everyone loves summer for its warm temps and relaxing days, there is one other big reason why we love this season:…

    • Who Do Women Trust?

      Some great insight (& infographic!) from our friends at Womenkind on how women are beginning to lose trust not only in the media but in brands. Looks like we all…

    • Why We’re Ready to Embrace Ambition

      Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and…

    • The Jewelry Industry to Women: Welcome Back

      It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not…

    • Best of the Bowl 2017

      It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women….

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!