Monthly Archives: January 2014

Another Olympic Gold for P&G’s “Thank You, Mom” Campaign

We are big fans of P&G’s marketing to mom efforts when it comes to the Olympics (we’ve even written about it a couple of times–“Did P&G Win Olympic Gold” and “Creating an Authentic Environment”) and every year we can’t wait until the next version of this campaign comes through our email.  In perfect timing (yesterday, […]

Posted in Marketing to Moms, Marketing to Women, Uncategorized | Tagged , , , , | Leave a comment

The Key to Happiness for Women: Riding a Motorcycle

The key to happiness for women might not be in self-help books or fad diets after all. According to a recent study, happiness can actually be found where they least expect it – on a motorcycle!  The study, which was conducted by Kelton Research and commissioned by Harley-Davidson, found that women who ride motorcycles are […]

Posted in Marketing to Women | Tagged , , , | Leave a comment
  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!