Monthly Archives: January 2014

Another Olympic Gold for P&G’s “Thank You, Mom” Campaign

We are big fans of P&G’s marketing to mom efforts when it comes to the Olympics (we’ve even written about it a couple of times–“Did P&G Win Olympic Gold” and “Creating an Authentic Environment”) and every year we can’t wait until the next version of this campaign comes through our email.  In perfect timing (yesterday, […]

Posted in Marketing to Moms, Marketing to Women, Uncategorized | Tagged , , , , | Leave a comment

The Key to Happiness for Women: Riding a Motorcycle

The key to happiness for women might not be in self-help books or fad diets after all. According to a recent study, happiness can actually be found where they least expect it – on a motorcycle!  The study, which was conducted by Kelton Research and commissioned by Harley-Davidson, found that women who ride motorcycles are […]

Posted in Marketing to Women | Tagged , , , | Leave a comment
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