Monthly Archives: December 2013

Holiday Commercials 2013

Happy Holidays!  Here are some of the holiday commercials that have caught our attention this season.  Which ones do you think hit the marketing to women/mom mark or fell short?  We would love to hear your opinion and will be sharing some of yours–as well as our–reviews next week.  Oh, what a great marketing Christmas […]

Posted in Marketing to Moms, Marketing to Women | Tagged , , , , | Leave a comment

Non-Traditional “Holiday” Industries Can Still Give a Gift to Mom

Tis’ the season for big spending—from electronic and toy companies to hardware and craft stores, retailers are doing their very best to help Mom and her family get the most out of this holiday season. But, what if your business doesn’t have traditional “holiday finds” such as clothing, jewelry and toys? Instead of just offering […]

Posted in Marketing to Moms, Uncategorized | Tagged , , , , | Leave a comment
  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!