Monthly Archives: November 2013

3 Strategies for Marketing to Millennial Women (via Forbes.com)

Our good friend Bridget Brennan has written another spot-on piece for Forbes.com that starts with this somewhat earth shattering statement:  “While the rest of us have been busy aging, it turns out Millennials have, too.” So true.  Millennial women are now mothers, are hitting their “professional stride” and, as Bridget states, “are a prime target […]

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November Obsessions

Can you believe we are already at November?  Where did October go?  As we head into this new month–and running full force towards the end-of-year craziness–here are some of the things we are obsessed with now: Slacker Radio: An alternative to Pandora (which we continue to love), Slacker Radio appears to have more songs in […]

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Why Not! Girls of the Month

Our good friends at Why Not Girl! empower women to try new things, live life as an adventure and say “Why Not!”.  Every week, the online community features a Why Not Girl! of the Week and since women are inspired by hearing other women’s stories, we want to bring you this month’s batch of “Why […]

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  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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