Monthly Archives: July 2013

BlogHer13: 3 Things I Learned About Bloggers

I sit on both sides of the blogging fence.  I have my own blog (clearly, since this is an actual post) where I write about the marketing to women and mom space.  But, I also have a consulting company that helps startups and small businesses with overall marketing to women/mom strategies including social media and […]

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Monday Musings: Why Worry?

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Just Cause: Why Women Love The Right Cause Marketing Campaigns

We are big fans of Look Good Feel Better, the charitable program that helps people with cancer address the appearance-related side effects of their treatment, and love that they will once again be hosting the Look Good Feel Better Beauty Editors Day in conjunction with Saks Fifth Avenue and 31 beauty and lifestyle magazines and beauty […]

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Building the Brand/Blogger Relationship (just in time for BlogHer13!)

In honor of BlogHer headed to Chicago this week, we thought we would share some tips for building a strong brand/blogger relationship.  In August 2011, Patti Minglin interviewed Laura Tomasetti, managing director of 360 Public Relations, LLC for Engage: Moms.  The tips shared are still relevant today and help brands to stop thinking of bloggers […]

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TASTEdaily Connects With “Bold Women”

Today, a new media brand for “bold women” in NY and cities throughout the world has been launched.  TASTEdaily, a daily email for women, offers curated content on wellness, style, music and business, all tailored for the modern woman-on-the-go.  “In today’s fast-paced lifestyle, it is too easy to get caught in the daily hustle and […]

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Get Out Of The Pool: It’s Time To Talk Back-to-School

We realize many of you are still knee-deep in summer fun, but some big retailers are already talking back-to-school.  Before your finalize your back-to-school messaging, read Patti Minglin’s latest post for Engage: Moms: A recent quote in an AdAge article really caught my attention: “In seven and a half years, I’ve never once seen so much emphasis […]

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