Monthly Archives: July 2013

BlogHer13: 3 Things I Learned About Bloggers

I sit on both sides of the blogging fence.  I have my own blog (clearly, since this is an actual post) where I write about the marketing to women and mom space.  But, I also have a consulting company that helps startups and small businesses with overall marketing to women/mom strategies including social media and […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women, Uncategorized | Tagged , , , , | Leave a comment

Monday Musings: Why Worry?

Posted in Quotes | Tagged , , | Leave a comment

Just Cause: Why Women Love The Right Cause Marketing Campaigns

We are big fans of Look Good Feel Better, the charitable program that helps people with cancer address the appearance-related side effects of their treatment, and love that they will once again be hosting the Look Good Feel Better Beauty Editors Day in conjunction with Saks Fifth Avenue and 31 beauty and lifestyle magazines and beauty […]

Posted in Marketing to Moms, Marketing to Women, Small Business Tip | Tagged , , , , | Leave a comment

Building the Brand/Blogger Relationship (just in time for BlogHer13!)

In honor of BlogHer headed to Chicago this week, we thought we would share some tips for building a strong brand/blogger relationship.  In August 2011, Patti Minglin interviewed Laura Tomasetti, managing director of 360 Public Relations, LLC for Engage: Moms.  The tips shared are still relevant today and help brands to stop thinking of bloggers […]

Posted in Marketing to Moms, Marketing to Women | Tagged , , , , | Leave a comment

TASTEdaily Connects With “Bold Women”

Today, a new media brand for “bold women” in NY and cities throughout the world has been launched.  TASTEdaily, a daily email for women, offers curated content on wellness, style, music and business, all tailored for the modern woman-on-the-go.  “In today’s fast-paced lifestyle, it is too easy to get caught in the daily hustle and […]

Posted in Marketing to Women | Tagged , , | Leave a comment

Get Out Of The Pool: It’s Time To Talk Back-to-School

We realize many of you are still knee-deep in summer fun, but some big retailers are already talking back-to-school.  Before your finalize your back-to-school messaging, read Patti Minglin’s latest post for Engage: Moms: A recent quote in an AdAge article really caught my attention: “In seven and a half years, I’ve never once seen so much emphasis […]

Posted in Marketing to Moms, Small Business Tip | Tagged , , , , , | Leave a comment
  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!