Monthly Archives: June 2013

One Brand’s Answer To “Pinterest Stress”

Planet Fitness is responding to the results of a recent survey conducted by TODAY Moms of 7,000 U.S. mothers, of which 42 percent said that they suffer from “Pinterest stress” stemming from anxiety that they can’t live up to the ideals suggested by images of domestic perfection posted on the site.  As a result, Planet […]

Posted in Marketing to Moms, Marketing to Women | Tagged , , , , | Leave a comment

What Sylvan Is Doing During Its Summer Vacation

If you have a business that thrives during the school season (we’re talking to you tutoring companies and school supply brands), don’t take a summer vacation from your marketing to mom efforts. We are intrigued by a new effort from Sylvan Learning which has partnered with several well-known parenting bloggers and educational experts to develop […]

Posted in Marketing to Moms, Uncategorized | Tagged , , , , , | Leave a comment

Do Rewards Programs Work With Moms? Stride Rite Says ‘Yes’

Stride Rite  Children’s Group recently announced that Stride Rite Rewards, its first ever multi-channel loyalty program launched in November 2012, has achieved the Million Member milestone within six months, significantly ahead of the estimated  enrollment rate.  Trending ahead of industry standards, 75% of specialty store and online transactions are associated with a Rewards member. “Fully integrating and mobilizing […]

Posted in Marketing to Moms | Tagged , , , , | Leave a comment

The Importance of Educating and Empowering Girls

Great article from Fast Company:  “Giving young girls an education has such a huge impact in developing countries that you need to see it to believe it. A new film called Girl Rising shows how education affects nine girls from nine countries–with some help from Meryl Streep” Click here to read more

Posted in Marketing to Girls | Tagged , , , | Leave a comment

What Makes A Great “Dad Campaign”?

Yes, this Sunday is Father’s Day–the perfect time to recognize that Dad has become an important part of any brand’s Marketing to Mom strategy. The art of creating the perfect “Dad Campaign” is to develop a message that resonates with men, but does not alienate women. Here are some of our favorites–do you have some […]

Posted in Marketing to Moms | Tagged , , , | Leave a comment

P&G Launches “Give A Girl A Break”

For more than 30 years, Procter & Gamble’s (P&G) Always has been a strong advocate in the empowerment of women all over the world, encouraging them to live life to their fullest potential.Through its products and education programs, Always has long championed for women to support each other and will carry out this mission with […]

Posted in Marketing to Girls, Marketing to Women | Tagged , , , | Leave a comment

Friday Inspiration: Know Your Limitations

Know Your Limitations & Then Defy Them

Posted in Quotes | Tagged , , , | Leave a comment

Who Is Your Ideal Customer?

Best advice for how your brand can build a deep relationship with women?  “Define who your customer is,” says Stephanie King-Myers and Nancy Bigley of Bottle & Bottega: Art Uncorked, a unique business that combines various forms of hands-on art instruction with a glass of wine (brilliant!).  “By creating a clear profile of the ideal […]

Posted in Uncategorized | Tagged , , | Leave a comment

Hello, Summer!

Today is the first official day of summer vacation for our kids.  Remember that feeling you used to have as a kid on the first day of summer?  Do something fun that gives you that same feeling today–eat ice cream for lunch, run through a sprinkler on your way out to the parking lot, buy […]

Posted in Uncategorized | Tagged , , | Leave a comment

A Winning Strategy For Working With Bloggers

Want to avoid the biggest missteps when it comes to pitching bloggers?  Here are some tips we shared in our Engage: Moms post last summer: Read the Blog: As obvious as this tip appears, you would be amazed at how many brands and agencies fail to actually read the blog they are preparing to pitch. Better […]

Posted in Marketing Tip of the Week, Marketing to Girls, Marketing to Moms | Tagged , , | Leave a comment
  • Go Girl Blog

    • We’re Hiring!

      Our favorite time of the year is fast approaching–SUMMER!  While everyone loves summer for its warm temps and relaxing days, there is one other big reason why we love this season:…

    • Who Do Women Trust?

      Some great insight (& infographic!) from our friends at Womenkind on how women are beginning to lose trust not only in the media but in brands. Looks like we all…

    • Why We’re Ready to Embrace Ambition

      Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and…

    • The Jewelry Industry to Women: Welcome Back

      It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not…

    • Best of the Bowl 2017

      It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women….

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!