Monthly Archives: June 2013

One Brand’s Answer To “Pinterest Stress”

Planet Fitness is responding to the results of a recent survey conducted by TODAY Moms of 7,000 U.S. mothers, of which 42 percent said that they suffer from “Pinterest stress” stemming from anxiety that they can’t live up to the ideals suggested by images of domestic perfection posted on the site.  As a result, Planet […]

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What Sylvan Is Doing During Its Summer Vacation

If you have a business that thrives during the school season (we’re talking to you tutoring companies and school supply brands), don’t take a summer vacation from your marketing to mom efforts. We are intrigued by a new effort from Sylvan Learning which has partnered with several well-known parenting bloggers and educational experts to develop […]

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Do Rewards Programs Work With Moms? Stride Rite Says ‘Yes’

Stride Rite  Children’s Group recently announced that Stride Rite Rewards, its first ever multi-channel loyalty program launched in November 2012, has achieved the Million Member milestone within six months, significantly ahead of the estimated  enrollment rate.  Trending ahead of industry standards, 75% of specialty store and online transactions are associated with a Rewards member. “Fully integrating and mobilizing […]

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The Importance of Educating and Empowering Girls

Great article from Fast Company:  “Giving young girls an education has such a huge impact in developing countries that you need to see it to believe it. A new film called Girl Rising shows how education affects nine girls from nine countries–with some help from Meryl Streep” Click here to read more

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What Makes A Great “Dad Campaign”?

Yes, this Sunday is Father’s Day–the perfect time to recognize that Dad has become an important part of any brand’s Marketing to Mom strategy. The art of creating the perfect “Dad Campaign” is to develop a message that resonates with men, but does not alienate women. Here are some of our favorites–do you have some […]

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P&G Launches “Give A Girl A Break”

For more than 30 years, Procter & Gamble’s (P&G) Always has been a strong advocate in the empowerment of women all over the world, encouraging them to live life to their fullest potential.Through its products and education programs, Always has long championed for women to support each other and will carry out this mission with […]

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Friday Inspiration: Know Your Limitations

Know Your Limitations & Then Defy Them

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Who Is Your Ideal Customer?

Best advice for how your brand can build a deep relationship with women?  “Define who your customer is,” says Stephanie King-Myers and Nancy Bigley of Bottle & Bottega: Art Uncorked, a unique business that combines various forms of hands-on art instruction with a glass of wine (brilliant!).  “By creating a clear profile of the ideal […]

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Hello, Summer!

Today is the first official day of summer vacation for our kids.  Remember that feeling you used to have as a kid on the first day of summer?  Do something fun that gives you that same feeling today–eat ice cream for lunch, run through a sprinkler on your way out to the parking lot, buy […]

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A Winning Strategy For Working With Bloggers

Want to avoid the biggest missteps when it comes to pitching bloggers?  Here are some tips we shared in our Engage: Moms post last summer: Read the Blog: As obvious as this tip appears, you would be amazed at how many brands and agencies fail to actually read the blog they are preparing to pitch. Better […]

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