Monthly Archives: April 2013

How Online Consumer Conversations Impact Retail Conversions (Infographic)

Our friends at Mom Central Consulting wanted to gain a deeper understanding of the powerful role that social media recommendations play in the life of Mom.  After surveying over 900 moms, the results displayed the true ability of online influencers to connect brands with consumers and guide their purchasing decisions. Here is an infographic that […]

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Q&A: I just need a quick jump-start with my social media. What do I need to do to get started?

Q:  I am a small start-up that understands I need to be more connected in the social media space, but time and money are both tight.  What do I need to do on my own to get myself up and running? A:  It isn’t really difficult to get your social media networks established, but it […]

Posted in Go Girl Report, Marketing to Girls, Marketing to Moms, Marketing to Women, Q&A, Small Business Tip | Tagged , , , | Leave a comment

A Real Catch: How Baseball is Connecting with Moms

Adapted from our original post for Engage:Moms Last week was the official start of the baseball season and with that comes a new opportunity for baseball teams big and small to begin building a deep relationship with one of their core customers: Moms. It is Mom who often puts the game on the family schedule, […]

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How Colleges Can Connect with Mom

Total disclosure:  My daughter is a junior in high school and we have just finished our very first “Tour of Colleges” over her spring break.  This is not only a first-time experience for my daughter, but it is a first-time experience for me as a mom—something I think some colleges seem to forget.  As someone […]

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Q&A: What Do I Look for When Hiring An Outside Social Media Manager?

Q:  My business has grown quite a bit over the past several years and I am no longer able to manage our social media networks on my own.  What things do I need to consider when hiring an outside source to help manage our social communities? A:  We do a lot of social media management […]

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