Monthly Archives: March 2013

Must-Read for Marketing to Mom Know-How: Regional Parenting Magazines

The best insight into your local mom market can be found in your regional parenting magazine.  For us, that regional parenting magazine is Chicago Parent, an award-winning monthly publication that has an active print and online audience of readers.  Even the not-so-large markets have their own local parenting reads (visit the Parenting Media Association for […]

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Q&A: Should My Company Have a Pinterest Page?

Q:  I already have a Facebook page, Twitter account and LinkedIn company page for my business.  Do I need to add Pinterest to the mix? A:  If women and moms are your target, Pinterest might be a great option–after all, studies show that more than 68% of users are women and 50% have children.  “It […]

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Join Go Girl for an Evening at Chicago Children’s Museum (for FREE)!

We love being a Chicago Parent reader, don’t you?  And, Chicago Parent loves having us as readers–loves it so much they are hosting a Reader Appreciation Night at Chicago Children’s Museum on Navy Pier, April 19th from 5-8 PM. This is an exclusive after-hours access to one of the finest children’s museums in the country, […]

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The Power of Visual Content: Pinterest Versus Instagram

In February 2013, our friends at Mom Central surveyed 700 moms to find out what drives their loyalty and love for Pinterest and Instagram.  Here is a great infographic with the results

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Work-from-Home Moms are Big Business for Brands

Patti Minglin’s latest post for Engage: Moms: Yahoo CEO Marissa Mayer started quite the debate a few weeks ago and also shined a spotlight on working moms everywhere. Today, more moms are in the workforce and, more than ever, moms are launching their own businesses. Yes, their own businesses, many of which are being started […]

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Donna Orender’s Thoughts on International Women’s Day

Last Friday was International Women’s Day, a day when we recognize and honor those women who inspire us to continue to move forward with our efforts–whatever those efforts may be.  A woman who inspires us is Donna Orender, a game changer in both the sports and business worlds, and someone who is making a difference […]

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Digital Women Influencer Study: The Women of Social Media

Research released by global public relations firm Weber Shandwick identifies a sizable segment of North American women who enjoy using their social networks so much that they prefer socializing online over dating or spending time with their partner. Given the emotional investment many women have in their social networks, marketers should consider building more emotional ROI […]

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Marketing to Mom Lessons Learned from Automotive Industry

Patti Minglin’s most recent post for Media Post Engage: Moms A few weeks ago, I attended the Chicago Auto Show. You may not realize this, but the Chicago Auto Show is the largest auto show in North America and drives (pun intended) thousands of people to our fabulous city every February. Included in those droves […]

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Q&A: What is EdgeRank and how does it affect my Facebook Business Page?

Q:  What is EdgeRank and how does it affect my Facebook Business Page? A:  EdgeRank is the the algorithm created by Facebook to decide which posts will show up in a user’s news feed. So, what is this algorithm?  It is made up of three elements:  Affinity, Weight and Time Decay. Affinity: Measures how strong […]

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    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

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      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.


    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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