Monthly Archives: February 2013

Reader Q&A: Top 5 Marketing To Women/Mom Books

Q:  I am currently working on adding some new titles to my office bookcase.  Can you give me 5 marketing to women/mom books that I should most definitely have on my shelves? A:  LOVE this question, but we are finding it difficult to narrow our marketing to women/mom book list down to just 5.  While […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women, Q&A | Tagged , , | Leave a comment

The State of Women-Owned Businesses (Infographic)

A national survey of women business owners (WBOs) conducted by Web.com Group, Inc. and the National Association of Women Business Owners (NAWBO) found a pervasive sense of economic optimism, including a prediction by most WBOs (85 percent) that more women will become entrepreneurs in 2013 than in past years. WBOs also plan to invest more […]

Posted in Marketing to Moms, Marketing to Women | Tagged , , , , , , | Leave a comment

Get Your Finances Organized in the New Year

The New Year is the time to get organized, and that includes your financial matters as well! Here are some tips and reminders you might find helpful as you get organized for the coming year. Be sure to discuss any changes with your tax advisor first as this is not intended to be used as […]

Posted in Guest Blog, Small Business Tip | Tagged , , , , | Leave a comment

On This Day of Love….The Break Up

On this day of love, we wanted to remind you how important it is for brands to truly LOVE their customers and what can happen when we stop listening to what our partners (aka customers) need. Enjoy this oldie but goodie from our marketing to women archives:

Posted in Marketing to Moms, Marketing to Women | Tagged , , , , , | Leave a comment

Women Driving Excellence: Chicago Auto Show Launch Event

Will we see you at the Women Driving Excellence launch at this year’s Chicago Auto Show?  All the fun is happening during the show’s designated Women’s Day on February 12, 2013. Read below for details and click here to RSVP! And while we’re talking about the Chicago Auto Show…Monday, February 18th is Family Day and […]

Posted in In the News, Marketing to Moms, Marketing to Women | Tagged , , , | Leave a comment

Reader Q&A: “L” is for Looking Beyond the Romance

Q:  It’s February and ‘love’ is definitely in the air.  Unfortunately, I am not a business that does well with a Valentine theme–I don’t sell chocolates, jewelry or other romantic baubles.  Is there a way I can still participate in the vast marketing appeal of Valentine’s Day and stay true to my brand and product? […]

Posted in Marketing Tip of the Week, Marketing to Girls, Marketing to Moms, Marketing to Women, Q&A, Trend in Action | Tagged , , | Leave a comment

Women’s Golf Apparel: Fashion Forward or Backward?

Guest Blogger:  Sandy Cross, Director of Women’s and New Market Initiatives for The PGA of America There’s a widely held perception among consumers that women’s golf apparel is not fashion forward, and at times is thought of as downright ugly.  However, I just returned from my 17th annual trip to the PGA Merchandise Show, the […]

Posted in Guest Blog, Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , , , , | Leave a comment

Create a “Vision Map” for Your Business

I am one of those super rare people that actually loves to create business plans.  I love all the pieces–the executive summary, the SWOT analysis, the overall deliverables and benchmarks.  The more words and insight, the better.  Which is exactly why I was hesitant to embark on an activity called “vision mapping”, a process that […]

Posted in Marketing Tip of the Week, Marketing to Women, Small Business Tip | Tagged , , , , , | Leave a comment

Biggest Moments in Social Media Marketing 2012: Wins & Fails (infographic)

Image compliments of MBA in Marketing Degree Guide

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , , | Leave a comment

Our Favorite Super Bowl Commercials

The day after the Super Bowl means one thing if you are in the marketing industry–analyzing the commercials.  Here are some of our favorites from last night’s big event: Tide, Miracle Stain Coca-Cola, Security Camera Budweiser, They Clydesdales: “Brotherhood” What were some of your favorites (and not so favorites)?

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , , | Leave a comment
  • Go Girl Blog

    • We’re Hiring!

      Our favorite time of the year is fast approaching–SUMMER!  While everyone loves summer for its warm temps and relaxing days, there is one other big reason why we love this season:…

    • Who Do Women Trust?

      Some great insight (& infographic!) from our friends at Womenkind on how women are beginning to lose trust not only in the media but in brands. Looks like we all…

    • Why We’re Ready to Embrace Ambition

      Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and…

    • The Jewelry Industry to Women: Welcome Back

      It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not…

    • Best of the Bowl 2017

      It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women….

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!