Monthly Archives: February 2013

Reader Q&A: Top 5 Marketing To Women/Mom Books

Q:  I am currently working on adding some new titles to my office bookcase.  Can you give me 5 marketing to women/mom books that I should most definitely have on my shelves? A:  LOVE this question, but we are finding it difficult to narrow our marketing to women/mom book list down to just 5.  While […]

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The State of Women-Owned Businesses (Infographic)

A national survey of women business owners (WBOs) conducted by Web.com Group, Inc. and the National Association of Women Business Owners (NAWBO) found a pervasive sense of economic optimism, including a prediction by most WBOs (85 percent) that more women will become entrepreneurs in 2013 than in past years. WBOs also plan to invest more […]

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Get Your Finances Organized in the New Year

The New Year is the time to get organized, and that includes your financial matters as well! Here are some tips and reminders you might find helpful as you get organized for the coming year. Be sure to discuss any changes with your tax advisor first as this is not intended to be used as […]

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On This Day of Love….The Break Up

On this day of love, we wanted to remind you how important it is for brands to truly LOVE their customers and what can happen when we stop listening to what our partners (aka customers) need. Enjoy this oldie but goodie from our marketing to women archives:

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Women Driving Excellence: Chicago Auto Show Launch Event

Will we see you at the Women Driving Excellence launch at this year’s Chicago Auto Show?  All the fun is happening during the show’s designated Women’s Day on February 12, 2013. Read below for details and click here to RSVP! And while we’re talking about the Chicago Auto Show…Monday, February 18th is Family Day and […]

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Reader Q&A: “L” is for Looking Beyond the Romance

Q:  It’s February and ‘love’ is definitely in the air.  Unfortunately, I am not a business that does well with a Valentine theme–I don’t sell chocolates, jewelry or other romantic baubles.  Is there a way I can still participate in the vast marketing appeal of Valentine’s Day and stay true to my brand and product? […]

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Women’s Golf Apparel: Fashion Forward or Backward?

Guest Blogger:  Sandy Cross, Director of Women’s and New Market Initiatives for The PGA of America There’s a widely held perception among consumers that women’s golf apparel is not fashion forward, and at times is thought of as downright ugly.  However, I just returned from my 17th annual trip to the PGA Merchandise Show, the […]

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Create a “Vision Map” for Your Business

I am one of those super rare people that actually loves to create business plans.  I love all the pieces–the executive summary, the SWOT analysis, the overall deliverables and benchmarks.  The more words and insight, the better.  Which is exactly why I was hesitant to embark on an activity called “vision mapping”, a process that […]

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Biggest Moments in Social Media Marketing 2012: Wins & Fails (infographic)

Image compliments of MBA in Marketing Degree Guide

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Our Favorite Super Bowl Commercials

The day after the Super Bowl means one thing if you are in the marketing industry–analyzing the commercials.  Here are some of our favorites from last night’s big event: Tide, Miracle Stain Coca-Cola, Security Camera Budweiser, They Clydesdales: “Brotherhood” What were some of your favorites (and not so favorites)?

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    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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