Monthly Archives: January 2013

A Simple Tool for Staying Focused on Marketing: Your Marketing Calendar

Guest Blogger:  Amy Kinnaird, Marketing Consultant/Social Media Evangelist, UnCommon Sense Marketing A few weeks into 2013 and everyone is still planning for the New Year. We reflect on the past twelve months and look toward the future for better results. Usually there is a desire to improve one or more areas of our business. Goals […]

Posted in Guest Blog, Marketing Tip of the Week, Marketing to Girls, Marketing to Moms, Marketing to Women, Small Business Tip | Tagged , , | 1 Response

Reader Q&A: The Beauty of a Blog Outline

Q:  I want to start a blog for my company, but I don’t even know where to begin.  How can I keep my blog relevant and updated without taking time away from running my business? A:  We are so glad you asked this question—because we get it a lot.  We sit firmly in the camp […]

Posted in Marketing Tip of the Week, Marketing to Girls, Marketing to Moms, Marketing to Women, Q&A, Small Business Tip | Tagged , , , | 2 Responses

Women & Money: How Financial Companies Should Be Marketing To Women

Are you a financial company that is underestimating the power of your female customers?  Just take a look at these stats that can be found on the Women & Money Magazine website: There are 69 million women in the workforce, 10 million of them are their family’s sole breadwinners. (Source: What Women Need to Know […]

Posted in Marketing to Women | Tagged , , , | Leave a comment
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