Monthly Archives: October 2012

Even Linus Realizes Women Influence Majority of All Purchases…

Even those that come from a pumpkin patch… Happy Halloween from Go Girl Communications!

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Ski Marketing: Think Mom

A recent article on Forbes.com caught our attention:  Selling Skiing:  Epic Moms and Snow Mamas Take Charge.  It appears that ski resorts and other fun winter vacation finds are utilizing the power of mom bloggers to grow their business.  And why not?  As the article states “Mothers often do much of the vacation planning”.  It […]

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Yes, Virgina, You Do Need a Content Strategy

We are big fans of Marla Tabaka and her Inc. blog, “The Successful Soloist”.  If you are not a regular reader, we highly recommend you add it to your blog reading list (in addition to the Go Girl Blog, of course). Her latest post gives you 6 tips for better content marketing–and we love them.  […]

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30 Ways to Promote Your Blog Posts (infographic)

When it comes to blogs, many entrepreneurs think the work stops as soon as the content is created.  That kind of thinking is like building a beautiful billboard and putting it in your basement–no one will know it is there unless you invite them into your house to see it.  Having a blog for your […]

Posted in Marketing to Moms, Marketing to Women, Small Business Tip | Tagged , , , , | 1 Response

Consumers Want Deeper Corporate Commitment to Breast Cancer Cause

Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact on the issue. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according to the 2012 Cone Communications Breast Cancer Trend Tracker. […]

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Is It Possible To Market To Dads While Continuing To Market To Moms?

Q: “Is it possible to market to dads while continuing to market to moms?” A: For years, our marketing-to-mom efforts would give an annual nod to Dad–usually in the month of June.  However, times have changed and so has the role Dad plays in the overall dynamics of his family. We don’t want you tear up […]

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Chanel + Brad Pitt = Marketing Success or Failure?

There really isn’t much we dislike about watching Brad Pitt on screen–let’s face it, he’s easy on the eyes.  Yet, his latest performance in a spot for the iconic Chanel No. 5 (print ads will soon follow) has us scratching our marketing heads.  We are a split camp here at Go Girl Communications–some of us […]

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Is It Too Soon To ‘Deck The Halls’?

It seems to us that the holiday season gets earlier and earlier every year.  Just this weekend we saw Christmas trees at the mall, found Crate & Barrel’s holiday catalog in our mailbox  and received Toys “R” Us’ “Holiday Toy Trends” via email.  Is it just us, or shouldn’t we at least wait until after […]

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5 Trends That Will Help Marketers Better Engage With Mom

BabyCenter® LLC has identified five important trends that will help marketers understand how to better reach and engage today’s Mom: TREND #1: The Mobile State of Mom  Mom is more mobile than the rest of us. While she is the early adopter of most tech devices — from laptops and digital cameras to smartphones and DVRs — the mobile phone is the device that gives Mom superpowers, enabling […]

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The Campaign Heard Around the Office

By Guest Blogger Lindsey Carnett, Marketing Maven Public Relations, Inc. StateFarm is a good neighbor, Rice-A-Roni is a San Francisco Treat and Folgers is apparently the best part of waking up. What do these three jingles have in common? They appeal to our worsening attention-spans and embed themselves in our memories. Like war tactics, getting […]

Posted in Guest Blog, Marketing to Girls, Marketing to Moms, Marketing to Women, Small Business Tip, Uncategorized | Tagged , , , , | 1 Response
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