Monthly Archives: September 2012

BabyCenter Study Examines Impact of Economy on Families just released its 2012 U.S. Cost of Raising a Child report, which examines the profound impact of the economy on families. With the U.S. Department of Agriculture recently estimating that a middle-income family could spend an average of $235,000 to raise a child from birth through age 17, it’s no surprise that 4 in […]

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Online Resource for Female Entrepreneurs: Chic CEO

As a company started by a female entrepreneur, we are always eager to share great resources we find for starting and building new  businesses.  A few weeks ago, we were fortunate to discover Chic CEO, a fabulous free online resource for female entrepreneurs–giving you all the fundamental information you need for launching or growing your […]

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Helping Women Around the World: Catapult

While we usually reserve this blog space to discuss marketing to women/mom trends and small business tips, we wanted to share an exciting initiative that just came across our desk. Earlier today during the Clinton Global Initiative (CGI) Annual Meeting, Women Deliver announced the launch of Catapult, the first crowdfunding platform solely dedicated to advancing […]

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Does Your Business Have “PR” Credibility?

By Guest Blogger Jenny Finke, Red Jeweled Media Trust is the one thing many businesses want but few businesses have. Can customers trust you to stay in business for the long haul in the wake of dot-com busts and corporate scandals?  Can customers trust that you’ll honor your product warranty? Can customers trust that you’ll […]

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State of Parenthood and the Economy 2012 Study

We admit it, we are kind of marketing research nerds.  We love new studies and stats and couldn’t wait to get our hands on the new “ and State of Parenthood and Economy 2012″ study. “We were looking for how the current economic situation affects motherhood,” said Meghan Casserly, a ForbesWoman staff writer, during […]

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How Do I Increase The Open Rate Of My Emails?

Our first reader question is one we hear a lot from our clients: “Our business is a meal assembly kitchen and I’d like to increase the open rate on our electronic communication.” Recent studies show that women (especially moms) enjoy getting and sharing information via email, so we applaud any brand that has email marketing […]

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A Fast Food Restaurant Walks into a School…

It isn’t easy for brands to engage students, teachers and parents with one overall campaign, but popular Italian fast food restaurant Fazoli’s is trying to do just that. Fazoli’s recently launched its Pasta Art Contest to encourage elementary grade students (K – 5th) to trade in their taste palettes for artist palettes in order to make […]

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The Go Girl Goods: What You Need to Know Now

A couple of weeks ago we launched the new site and this Thursday (9/20), we are launching our bi-monthly e-newsletter, The Go Girl Goods.  Our newsletter is designed to give you a quick look at relevant topics that will help you better understand the women/mom market and grow your business.  Using our four key […]

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Men’s Healthcare? Think Women

Think women are not part of men’s health conversations?  Think again. According to a recent national survey of more than 2,000 men, sponsored by Abbott and  Men’s Health Network, more than one-third of the men report that a spouse or significant other is the most powerful motivator in their decision to see a doctor.  The […]

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Small Business Tip: Never Lose Site Of Your Dreams Out Of Fear

My good friend Marla Tabaka has a regular column for Inc. magazine that focuses on helping entrepreneurs and small-business owners grow their companies.  In her latest column, “5 Steps to Make More Money Now”, we really loved this paragraph: “During his inaugural speech, Franklin D. Roosevelt declared: “the only thing we have to fear is […]

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  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

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