Monthly Archives: August 2012

Poll: Did P&G Win Olympic Gold?

P&G’s ‘Thank You, Mom” campaign caused quite a discussion lately.  In some social media networks, marketing experts were disappointed that the brand failed to expand this initiative and connect socially with ‘real moms’ while others felt the campaign was nothing short of a solid gold marketing to mom performance. Personally, we love the “Thank You, […]

Posted in Marketing to Moms | Tagged , , , , , | Leave a comment

What Moms Are Doing While Listening To The Radio (Infographic)

Radio is still a major media player (no pun intended) when it comes to connecting with moms.  But, what are moms doing while listening? A recent MediaPost article shared this infographic from USA TouchPoints showing “how exposure to radio correlates with a range of life activities throughout an average day of American moms”.     […]

Posted in #wordlesswednesday, Marketing to Moms | Tagged , , , , | Leave a comment

What’s On The Minds Of Moms As They Get Back-To-School Ready (Infographic)

We love this infographic from our friends at Zeno Group.  Do any of the stats surprise you?

Posted in Marketing to Moms | Tagged , , , , , | Leave a comment

Trend in Action: Hosting a Successful Blogger Event

Hosting a blogger event is one of the best ways to get bloggers to really experience everything your brand has to offer.  But, picking a date and sending out invites is just the first part of the blog event process.  Here are some tips from a blogger event we did with Banner Day Camp: Keep […]

Posted in Marketing to Moms, Trend in Action | Tagged , , , , , , , | Leave a comment
  • Go Girl Blog

    • We’re Hiring!

      Our favorite time of the year is fast approaching–SUMMER!  While everyone loves summer for its warm temps and relaxing days, there is one other big reason why we love this season:…

    • Who Do Women Trust?

      Some great insight (& infographic!) from our friends at Womenkind on how women are beginning to lose trust not only in the media but in brands. Looks like we all…

    • Why We’re Ready to Embrace Ambition

      Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and…

    • The Jewelry Industry to Women: Welcome Back

      It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not…

    • Best of the Bowl 2017

      It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women….

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!