Monthly Archives: August 2012

Poll: Did P&G Win Olympic Gold?

P&G’s ‘Thank You, Mom” campaign caused quite a discussion lately.  In some social media networks, marketing experts were disappointed that the brand failed to expand this initiative and connect socially with ‘real moms’ while others felt the campaign was nothing short of a solid gold marketing to mom performance. Personally, we love the “Thank You, […]

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What Moms Are Doing While Listening To The Radio (Infographic)

Radio is still a major media player (no pun intended) when it comes to connecting with moms.  But, what are moms doing while listening? A recent MediaPost article shared this infographic from USA TouchPoints showing “how exposure to radio correlates with a range of life activities throughout an average day of American moms”.     […]

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What’s On The Minds Of Moms As They Get Back-To-School Ready (Infographic)

We love this infographic from our friends at Zeno Group.  Do any of the stats surprise you?

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Trend in Action: Hosting a Successful Blogger Event

Hosting a blogger event is one of the best ways to get bloggers to really experience everything your brand has to offer.  But, picking a date and sending out invites is just the first part of the blog event process.  Here are some tips from a blogger event we did with Banner Day Camp: Keep […]

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