Monthly Archives: August 2012

Poll: Did P&G Win Olympic Gold?

P&G’s ‘Thank You, Mom” campaign caused quite a discussion lately.  In some social media networks, marketing experts were disappointed that the brand failed to expand this initiative and connect socially with ‘real moms’ while others felt the campaign was nothing short of a solid gold marketing to mom performance. Personally, we love the “Thank You, […]

Posted in Marketing to Moms | Tagged , , , , , | Leave a comment

What Moms Are Doing While Listening To The Radio (Infographic)

Radio is still a major media player (no pun intended) when it comes to connecting with moms.  But, what are moms doing while listening? A recent MediaPost article shared this infographic from USA TouchPoints showing “how exposure to radio correlates with a range of life activities throughout an average day of American moms”.     […]

Posted in #wordlesswednesday, Marketing to Moms | Tagged , , , , | Leave a comment

What’s On The Minds Of Moms As They Get Back-To-School Ready (Infographic)

We love this infographic from our friends at Zeno Group.  Do any of the stats surprise you?

Posted in Marketing to Moms | Tagged , , , , , | Leave a comment

Trend in Action: Hosting a Successful Blogger Event

Hosting a blogger event is one of the best ways to get bloggers to really experience everything your brand has to offer.  But, picking a date and sending out invites is just the first part of the blog event process.  Here are some tips from a blogger event we did with Banner Day Camp: Keep […]

Posted in Marketing to Moms, Trend in Action | Tagged , , , , , , , | Leave a comment
  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!