Monthly Archives: July 2012

Poll: What Will You Spend This Back-To-School Season?

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Women On The Web: Why They Still Matter

Fortune tech writer Jessi Hempel recently moderated a conversation at Fortune Brainstorm Tech about why women have become such an important demographic on the web.  The panel included Nick Lehman, president, digital, NBCUniversal, Susan Lyne, chairman, Gilt Groupe and Brit Morin, founder and CEO, Brit & Co.  The result of their conversation:  Never underestimate the […]

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Marketing To Women Online (Infographic)

Interesting stats on ways of marketing to women online: Source: Creatage – Full Service Marketing Agency

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“..instead focus on the importance of aligning the values between the blogger and the brand.”

“The argument should stop being about whether “to pay” or “not to pay” bloggers, and instead focus on the importance of aligning the values between the blogger and the brand. If this is done right, no reader or consumer will care whether a blogger was paid or not.”  –Erin Flynn in Blogging 2.0–The Evolution of […]

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The “HOW” of Marketing to Moms

“When marketing to moms, it is important to understand not only why this demographic uses social media, but how.”– Jeff Adelson-Yan in Marketing to Moms: Incredibly Powerful Social Media Influencers. We couldn’t agree more, Jeff.  Matter of fact, we believe that understanding HOW mom uses anything is an important part of the marketing to mom […]

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