Monthly Archives: June 2012

#WordlessWednesday: Do You Know This Woman?

If you don’t, you should–it’s Tory Burch, famed fashion designer who has also launched The Tory Burch Foundation, an organization that introduces female entrepreneurs to mentors.  Burch is one of 60 women who recently became a member of Fast Company’s “League of Extraordinary Women”–a list that will astound and inspire you to change the world. […]

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FREE Marketing to Mom Webinar July 12, 1-2 CT

Registration is officially open for our July 12th Marketing to Mom Webinar.  This webinar will be filled with all of the great things you need to know to get your planning started or to tweak the plans you already have in place.  The webinar will be held from 1-2 pm CT and will be ABSOLUTELY […]

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Working With Bloggers? Read This First..

Our latest post for Engage: Moms looks at the other side of the blogger/brand relationship:  The Blogger.  Before you plan your next blogger outreach strategy, read our post and be sure and follow some of our suggestions. Working With Bloggers? Follow These Rules

Posted in In the News, Marketing to Moms | Tagged , , , , , , | 1 Response

Trend in Action: Marketing to Dad

As we head into the big Father’s Day weekend, we are seeing numerous brands try and connect with today’s dads–a strategy that is often easier said than done.  It isn’t easy to craft a ‘marketing to dad’ message that works, but the fine folks at Dick’s Sporting Goods appear to have gotten it right this […]

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The Pitch–Did The Right Agency Win?

Did anyone catch last night’s episode of ‘The Pitch’ on AMC? This show has become somewhat of a guilty pleasure of the GGC office and last night’s show focused on a brand, C. Wonder, that wanted to build an advertising campaign/messaging that would help it connect with its primary customer–women. If you didn’t catch the […]

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