Monthly Archives: May 2012

Trend in Action: Marketing “Fit” for Summer

This is the last week of school for kids in my district, which means summer plans will soon be well underway.  At top of Mom’s list for this summer is finding ways to keep her children active and fit –a task that is often challenged by the attractive lure of video games and computers.  It […]

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Wordless Wednesday: NYSE

Congratulations to our friends at SheSpeaks!  As winners of the recent NYSE Next Big StartUp Competition, SheSpeaks will be ringing the NYSE bell today!  

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Moms Spending More on Graduation Celebrations

If you are like many people, the end of May/beginning of June is filled with graduation celebrations–from high school, college and even middle school.  This little piece of summer activity is turning out to be a marketers goldmine as more and more parents begin to shell out big bucks to honor their little graduates.  We […]

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Email Still Works For Mom

With all the great social media tools available, some brands have opted out of using email to engage the mom consumer.  According to a new study from the Marketing to Moms Coalition, that strategy may not be working. “We discovered variability in the social networking habits of the different mom generational groups for their own […]

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Wordless Wednesday

There are some benefits to having a small business..and this is one of them.  Today, our conference room was a nice sunny patch on a patio–complete with Indigo Girls playing in the background and fresh coffee brewing right inside the door.  Doesn’t this just scream “creativity”? What are some of the advantages you have for […]

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FREE Marketing to Mom Webinar

How are you spending your summer vacation?  If you are like many businesses, summer is a time when you begin planning for that big Q4 push or perhaps your fiscal calendar ends in July–giving you a fresh start on a whole new year of goals and projects.  Whatever the case, summer tends to be less […]

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Wordless Wednesday: 33 Dresses–Day 13

Today, we are celebrating Day 13  of our 33 Dresses initiative (that’s a third of the way done!) and it really is amazing how much has happened in just a short amount of time.  Our picture is the 13th pair of chunky earrings we have been wearing every day since this program started.  We wanted […]

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Social Media Moms–Media Usage and Behavior (infographic)

Another infographic we found interesting–this one comes to us from Performics and gives us just a bit more insight into the usage behavior of social media moms.  Two stats we found most interesting: 49% of social media moms talk about the companies/brands they follow on Facebook 44% purchase more from companies/brands they “like” than companies/brands […]

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Vote For Our Friends At SheSpeaks!

We really love when good things happen to good people (or companies) and that is what has just happened for our friends at SheSpeaks, a powerful women’s social engagement platform.  We recently got a note from Aliza Freud, founder/CEO of SheSpeaks, letting us know that her company is a finalist for the NYSE Next Big […]

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Mommy Blogger Infographic

Nice infographic about the continual rise of the ‘Mommy Blogger’ (via  Are you surprised by any of the stats?        

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