Monthly Archives: April 2012

Today, We’re Breaking Out The Good Stuff

Today is the official launch of 33 Dresses, a special project to encourage and support those going through cancer by ‘breaking out the good stuff’ and ‘living life no matter what’.  The initiative is the creation of my client and friend Elissa Ashwood who was recently diagnosed with breast cancer.   When Elissa heard she had […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , | 2 Responses

Evolving Your Marketing Efforts While Staying True To Your Brand

Tuesday, I had the honor of being part of a live on-location broadcast for ChicagonistaLive!.  The location?  Vienna Beef.  Maybe it’s just a Chicago thing, but at our house being invited to Vienna Beef HQ is equivalent to dining at the most exclusive restaurant in Chicago—we are serious about our hot dogs, especially when those […]

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In the News: Our Latest Post for Engage: Moms

The good news:  A recent Arbitron study found that while Internet is tops with moms, moms are still engaging with other media channels throughout their increasingly busy days. The bad news:  It is often a challenge for marketers, especially marketers who are working within tight budgets, to create relevant content for moms that can work […]

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Trend in Action: SheSpeaks Officially Rolls Out Cravebox

Our good friends at SheSpeaks recently announced the official roll out of Cravebox (, a powerful new product discovery platform that connects brands and consumers via specially prepared, themed boxes delivered to members’ homes, and have named respected industry veteran Kitty Kolding as CEO. Beta-launched in December 2011, Cravebox has already had great success, attracting […]

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