Monthly Archives: March 2012

Why Retailers Love Mom Networks

A recent article in Crain’s Chicago Business looked at the overall success of new mom network that has hit both Chicago and Austin.  The Bump Club not only brings moms together, but brings them right into retailer locations–a novel idea during this time of wild technology and virtual relationships.  Go Girl CEO Patti Minglin was […]

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Marketing Travel to Moms

Thanks to our friends at TravelingMom.com, our latest Engage: Moms post gives travel & destination brands tips for marketing their products and services to moms. Click here to read our latest post and tell us what other tips are working for you!      

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The Go Girl 3: Marketing to Women Pioneers

Happy Women’s History Month!  During this time of celebration and reflection, we wanted to celebrate some of those who have led the way in moving the marketing to women/mom conversation from “WHY should I be marketing” to “HOW do I market better”. Marti Barletta, Founder, The TrendSight Group and author of Marketing To Women and […]

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Go Girl Marketing Tip of the Week: Create the Perfect Partnership

Creating the perfect partnership—whether with another company or with a non-profit organization—can be key to strengthening your relationship with your customers and grow your overall business.  But in order for this partnership to truly be a win-win for all involved, you need to find the perfect fit for your brand.  Here are some tips for […]

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The Go Girl 3: Marketing to Women Pioneers

Happy Women’s History Month!  During this time of celebration and reflection, we wanted to celebrate some of those who have led the way in moving the marketing to women/mom conversation from “WHY should I be marketing” to “HOW do I market better”. Marti Barletta, Founder, The TrendSight Group and author of Marketing To Women and […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , , , | 2 Responses
  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

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