Monthly Archives: March 2012

Why Retailers Love Mom Networks

A recent article in Crain’s Chicago Business looked at the overall success of new mom network that has hit both Chicago and Austin.  The Bump Club not only brings moms together, but brings them right into retailer locations–a novel idea during this time of wild technology and virtual relationships.  Go Girl CEO Patti Minglin was […]

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Marketing Travel to Moms

Thanks to our friends at TravelingMom.com, our latest Engage: Moms post gives travel & destination brands tips for marketing their products and services to moms. Click here to read our latest post and tell us what other tips are working for you!      

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The Go Girl 3: Marketing to Women Pioneers

Happy Women’s History Month!  During this time of celebration and reflection, we wanted to celebrate some of those who have led the way in moving the marketing to women/mom conversation from “WHY should I be marketing” to “HOW do I market better”. Marti Barletta, Founder, The TrendSight Group and author of Marketing To Women and […]

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Go Girl Marketing Tip of the Week: Create the Perfect Partnership

Creating the perfect partnership—whether with another company or with a non-profit organization—can be key to strengthening your relationship with your customers and grow your overall business.  But in order for this partnership to truly be a win-win for all involved, you need to find the perfect fit for your brand.  Here are some tips for […]

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The Go Girl 3: Marketing to Women Pioneers

Happy Women’s History Month!  During this time of celebration and reflection, we wanted to celebrate some of those who have led the way in moving the marketing to women/mom conversation from “WHY should I be marketing” to “HOW do I market better”. Marti Barletta, Founder, The TrendSight Group and author of Marketing To Women and […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , , , | 2 Responses
  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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