Monthly Archives: February 2012

The Go Girl 3: Marketing to Women Lessons Learned from Hollywood

With water cooler conversations still a buzz about the Oscars, we thought we would give you some marketing to women lessons we have learned from some of Hollywood’s (not exactly Oscar-worthy) films: Don’t make life seem easier than it is:  While women enjoy the aspirational (and when it comes to Hollywood, the unrealistic), they still […]

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The Go Girl 3: Marketing to Women Lessons Learned from Hollywood

With water cooler conversations still a buzz about the Oscars, we thought we would give you some marketing to women lessons we have learned from some of Hollywood’s (not exactly Oscar-worthy) films: Don’t make life seem easier than it is:  While women enjoy the aspirational (and when it comes to Hollywood, the unrealistic), they still […]

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The Oscars vs. The Super Bowl

We are still a buzz with Oscar discussions as we wind down our Monday, but instead of chatting about red carpet dresses and weepy acceptance speeches, we are talking about commercials.  There were quite a few commercials that caught our eye this year from brands such as JC Penney and Tide, but the discussion we […]

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Go Girl Marketing Tip of the Week: Be Accessible

Do you know how hard it is for people to connect with you and your brand?  Take a look at your website–is your contact information easily found and do the links still work?  If you are asking people to connect with you via Twitter or Facebook, are you regularly checking those pages and looking for […]

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The Go Girl 3: How Automakers Can Better Connect with Women

We promise to not fill this space with what you already know which is the simple fact that when it comes to purchasing new or used cars, women are an important part of the buying decision.  Yet, the automotive industry has consistently undelivered when it comes to building relationships with their female consumers. With the […]

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Hey, Chicago: Want to Know More About Marketing to Moms?

Yesterday, I got to meet with my fellow panelists for the upcoming Marketing, Moms and Money event set for March 1, 2012, at the Bloomingdale Golf Club. If you are a small- to medium-sized business leader or marketer who is looking for new ideas on how to more effectively build relationships with today’s moms, do […]

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Building Media Relationships: The Seek or Shout Story

Happy Valentine’s Day!  During this day of love, we can’t help but think about all the great relationships we have in our lives–personal, professional, romantic…media.  Yes, media–if you are brand working on a great PR strategy, one of the key relationships in your life should be your media contacts. When we talk about ‘earned media’ […]

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The ‘Single Mom’ Conversation: Is Your Brand Getting It Right?

We all know that there are different kinds of moms–new moms, moms of teens, moms who work outside of the home, etc.  But, one group that is still often left out of the conversation is single moms.  According to recent studies, there are about 10 million single moms in the U.S. with children younger than […]

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PR: Plan For The Marathon, Not The Sprint

In January 2011, I ran my first half marathon. Six months prior to my marathon run, I would have never thought 13.1 miles was even possible; after all, I was only logging in 3 miles and barely making it out onto the track more than 2 days a week.  Yet, my group of friends (and […]

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