Monthly Archives: January 2012

Why Do You Need to Market to Women?

Yes, women make or influence 85% of all purchases across all categories, but studies also show that when you meet the needs of a woman, you will exceed the needs of a man (a quote we often attribute to our friend and marketing to woman expert Marti Barletta).  Marketing to women makes good business sense […]

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The Marketing to Girl Side of Lego

Raise your hand if you have built something out of Lego bricks?  Chances are, most of us—girl or boy—have spent a portion of our childhood digging through a pile of Lego bricks in search of the perfect piece to finish our magnificent structure.  While we often think of the iconic brand as one geared more […]

Posted in Marketing to Girls, Marketing to Moms | Tagged , , , , | Leave a comment
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