Monthly Archives: January 2012

Why Do You Need to Market to Women?

Yes, women make or influence 85% of all purchases across all categories, but studies also show that when you meet the needs of a woman, you will exceed the needs of a man (a quote we often attribute to our friend and marketing to woman expert Marti Barletta).  Marketing to women makes good business sense […]

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The Marketing to Girl Side of Lego

Raise your hand if you have built something out of Lego bricks?  Chances are, most of us—girl or boy—have spent a portion of our childhood digging through a pile of Lego bricks in search of the perfect piece to finish our magnificent structure.  While we often think of the iconic brand as one geared more […]

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  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

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