Monthly Archives: January 2012

Why Do You Need to Market to Women?

Yes, women make or influence 85% of all purchases across all categories, but studies also show that when you meet the needs of a woman, you will exceed the needs of a man (a quote we often attribute to our friend and marketing to woman expert Marti Barletta).  Marketing to women makes good business sense […]

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The Marketing to Girl Side of Lego

Raise your hand if you have built something out of Lego bricks?  Chances are, most of us—girl or boy—have spent a portion of our childhood digging through a pile of Lego bricks in search of the perfect piece to finish our magnificent structure.  While we often think of the iconic brand as one geared more […]

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  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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