Our latest post for Engage: Moms gives some great insight into how you can get the most out of your next women/mom focus group. With tips from marketing to women guru Amanda Steven’s new book, PurseStrings: New, Proven Ways Of Reaching The Hearts And Minds Of Female Consumers, these easy tweaks to the standard focus […]
Go Girl Blog
- Measuring Your Content Marketing Efforts
As a content marketing agency, we get this question a lot: how do I know if my content is working? We found this great infographic that shows exactly how to measure…
- How to Spring Clean Your Content (Video)
Tuesday Tips are back, but only once a month (we do have some other fun things happening too!). This month, we are talking spring cleaning–specifically, spring cleaning your content. We…
- Good Luck Email Tips for St. Patrick’s Day
We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs. “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…
- Women and Movies: What They Like and Don’t Like about Cinema
To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…
- 5 Girl Power Campaigns We Love
March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…
- Measuring Your Content Marketing Efforts
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