Monthly Archives: December 2011

Planning a 2012 focus group for women or moms? Read this first…

Our latest post for Engage: Moms gives some great insight into how you can get the most out of your next women/mom focus group.  With tips from marketing to women guru Amanda Steven’s new book, PurseStrings: New, Proven Ways Of Reaching The Hearts And Minds Of Female Consumers, these easy tweaks to the standard focus […]

Posted in Marketing to Moms, Marketing to Women | Tagged , , , , | Leave a comment

Happy Holidays!

Yes, we are in the midst of the ‘most wonderful time of the year’, but we are a little disappointed with this year’s entries into the ‘Holiday Commercial Hall of Fame”.  There really haven’t been that many spots that grabbed our attention, but here are two that have (along with why they work if you’re […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , , | Leave a comment
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