Our latest post for Engage: Moms gives some great insight into how you can get the most out of your next women/mom focus group. With tips from marketing to women guru Amanda Steven’s new book, PurseStrings: New, Proven Ways Of Reaching The Hearts And Minds Of Female Consumers, these easy tweaks to the standard focus […]
Go Girl Blog
- 5 Myths about Millennials and Direct Mail (infographic)
We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…
- Marketing to Mom: September Content Ideas
Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…
- Traditional Media Still Influences Moms
We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.
Seventy-eight percent…
- Inspired by a Hashtag
When we say the word hashtag, do you immediately think of this video?
We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.
We…
- How to Respond to Reviews
Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…
- 5 Myths about Millennials and Direct Mail (infographic)
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