Monthly Archives: December 2011

Planning a 2012 focus group for women or moms? Read this first…

Our latest post for Engage: Moms gives some great insight into how you can get the most out of your next women/mom focus group.  With tips from marketing to women guru Amanda Steven’s new book, PurseStrings: New, Proven Ways Of Reaching The Hearts And Minds Of Female Consumers, these easy tweaks to the standard focus […]

Posted in Marketing to Moms, Marketing to Women | Tagged , , , , | Leave a comment

Happy Holidays!

Yes, we are in the midst of the ‘most wonderful time of the year’, but we are a little disappointed with this year’s entries into the ‘Holiday Commercial Hall of Fame”.  There really haven’t been that many spots that grabbed our attention, but here are two that have (along with why they work if you’re […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , , | Leave a comment
  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!