Monthly Archives: December 2011

Planning a 2012 focus group for women or moms? Read this first…

Our latest post for Engage: Moms gives some great insight into how you can get the most out of your next women/mom focus group.  With tips from marketing to women guru Amanda Steven’s new book, PurseStrings: New, Proven Ways Of Reaching The Hearts And Minds Of Female Consumers, these easy tweaks to the standard focus […]

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Happy Holidays!

Yes, we are in the midst of the ‘most wonderful time of the year’, but we are a little disappointed with this year’s entries into the ‘Holiday Commercial Hall of Fame”.  There really haven’t been that many spots that grabbed our attention, but here are two that have (along with why they work if you’re […]

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    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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