Monthly Archives: December 2011

Planning a 2012 focus group for women or moms? Read this first…

Our latest post for Engage: Moms gives some great insight into how you can get the most out of your next women/mom focus group.  With tips from marketing to women guru Amanda Steven’s new book, PurseStrings: New, Proven Ways Of Reaching The Hearts And Minds Of Female Consumers, these easy tweaks to the standard focus […]

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Happy Holidays!

Yes, we are in the midst of the ‘most wonderful time of the year’, but we are a little disappointed with this year’s entries into the ‘Holiday Commercial Hall of Fame”.  There really haven’t been that many spots that grabbed our attention, but here are two that have (along with why they work if you’re […]

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  • Go Girl Blog

    • We’re Hiring!

      Our favorite time of the year is fast approaching–SUMMER!  While everyone loves summer for its warm temps and relaxing days, there is one other big reason why we love this season:…

    • Who Do Women Trust?

      Some great insight (& infographic!) from our friends at Womenkind on how women are beginning to lose trust not only in the media but in brands. Looks like we all…

    • Why We’re Ready to Embrace Ambition

      Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and…

    • The Jewelry Industry to Women: Welcome Back

      It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not…

    • Best of the Bowl 2017

      It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women….

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