Monthly Archives: November 2011

FREE Sneak Peek of the Go Girl Virtual Boot Camp: Marketing to Women 101

Want to get a taste of our upcoming Go Girl Virtual Boot Camp:  Marketing to Women 101?  Join us for a FREE group chat on Skype on Tuesday, November 22, 12:00-1:00 CT (don’t worry—this is only the ‘chat’, not ‘video’ which means you don’t have to shower after your morning run or even get out […]

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Happy Hallow….I mean, Happy Holidays!

It’s official–the holiday advertising season has started.  In addition to seeing aisles of Halloween candy transition into shiny boxes of holiday lights and stocking stuffers, we are also starting to see our first glimpse of holiday commercials.  To help get us in the holiday mood, here is one of our favorite spots from last year–courtesy […]

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  • Go Girl Blog

    • 5 Myths about Millennials and Direct Mail (infographic)

      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

    • Marketing to Mom: September Content Ideas

      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

    • Traditional Media Still Influences Moms

      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

    • Inspired by a Hashtag

      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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