Monthly Archives: October 2011

It’s Here: Go Girl Virtual Boot Camps

We’ve been talking about this all week and now we want to give our blog audience a sneak peek at our newest initiative:  Go Girl Virtual Boot Camps.  Designed for the small- to medium-sized business executive or entrepreneur, each 4-week course combines video, action steps, Skype conference calls, and private social networking groups to give […]

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Putting Your Marketing Plans In Motion

We are hired by companies to help them with their overall marketing to women/moms/girls initiatives–from creating marketing and communications plans to implementing social media strategies, we are not only in the trenches of the work, but we keep ourselves up-to-date with the latest research and trends that affect businesses of all shapes and sizes. Because […]

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New Book Alert: Tuning Into Mom

Here’s the big news flash of the week:  Not all moms are moms of young children. This news flash could also be followed by the gigantic revelation that you do not stop being a mom as soon as your children leave elementary school (Editor side note:  For those of us knee-deep in the trenches of […]

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Prepare for the Female Householders

The 2010 Census has found that more than 45 million women are ‘householders’–a term used by the Census for heads of the households.  This is double the number from the 1980 Census.  The reason?  According to a recent Ad Age article, the major reason women householders are growing is their ‘increasing earning power’.  The article […]

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Reality Bites: New Study Shows How Girls Respond to Reality TV

Last night, the Girl Scouts of America held a panel to discuss the findings of their new 2011 study “Real to Me:  Girls and Reality TV”.  While the study does show some ‘upsides’ to reality TV viewing (68% of girls agree that reality shows ‘make me think’ and 48% said they ‘help me realize there […]

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Remembering Steve Jobs…

There are numerous quotes, videos and stories regarding Steve Jobs floating around Twitter and Facebook today…and appropriately so.  It is hard to find someone who has put such a ‘ding in the universe’ and the fact that many people learned of his passing by using a product he helped create is an amazing testament to […]

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The Power of Hispanic Women

In honor of National Hispanic Heritage month (being celebrated from September 15 to October 15), we wanted to share with you a very small portion of Miriam Muley’s book, The 85% Niche:  The Power of Women of All Colors—Latina, Black, and Asian.  In her book, Muley points out that Hispanic Women are the largest ethnic […]

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