Monthly Archives: September 2011

Get “Involved for the Cure” This October

The month of October brings us one the nation’s largest cause marketing campaigns, Breast Cancer Awareness Month. As we prepare to paint our communities pink a new USA TODAY/Gallup Poll shows that while 84% of Americans have purchased a pink-ribboned product and 70% have donated money to an organization that has a breast cancer tie-in, […]

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Finally! NFL Launches Line of Women’s Team Apparel

After recognizing that women make up 44% of their fan base, the NFL has officially launched a line of women’s team apparel.  The new “Fit for You” line will include a ‘digital experience based around team fashion rivalry.’ While the verdict is still out on how much women will love the new ‘microsite‘, the clothing […]

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Happy Labor Day!

It’s been a whirlwind of a week for Go Girl and we are really looking forward to a long holiday weekend!  To kick things off, we thought we’d give you an oldie but a goodie!  

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  • Go Girl Blog

    • We’re Hiring!

      Our favorite time of the year is fast approaching–SUMMER!  While everyone loves summer for its warm temps and relaxing days, there is one other big reason why we love this season:…

    • Who Do Women Trust?

      Some great insight (& infographic!) from our friends at Womenkind on how women are beginning to lose trust not only in the media but in brands. Looks like we all…

    • Why We’re Ready to Embrace Ambition

      Next Wednesday, fashion icon Tory Burch will be launching a new campaign called “Embrace Ambition.” According to the New York Times, the campaign will feature famous people (both male and…

    • The Jewelry Industry to Women: Welcome Back

      It seems odd that a category such as jewelry is not really in the marketing to women business.  Of course they market to women, but until recently, women were not…

    • Best of the Bowl 2017

      It’s a tough job, but we’re happy to sacrifice our time watching The Super Bowl (and stuffing our faces w/food) in order to bring you the commercials we thought won with women….

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