Monthly Archives: September 2011

Get “Involved for the Cure” This October

The month of October brings us one the nation’s largest cause marketing campaigns, Breast Cancer Awareness Month. As we prepare to paint our communities pink a new USA TODAY/Gallup Poll shows that while 84% of Americans have purchased a pink-ribboned product and 70% have donated money to an organization that has a breast cancer tie-in, […]

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Finally! NFL Launches Line of Women’s Team Apparel

After recognizing that women make up 44% of their fan base, the NFL has officially launched a line of women’s team apparel.  The new “Fit for You” line will include a ‘digital experience based around team fashion rivalry.’ While the verdict is still out on how much women will love the new ‘microsite‘, the clothing […]

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Happy Labor Day!

It’s been a whirlwind of a week for Go Girl and we are really looking forward to a long holiday weekend!  To kick things off, we thought we’d give you an oldie but a goodie!  

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  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

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