Monthly Archives: August 2011

Back-to-School Spots We Love

It is that time of year again and for parents (like many of us), it is truly “the most wonderful time of the year.”  Here are a few of our favorite back-to-school spots (old & new).  What do you think makes a back-to-school campaign work for moms and kids?

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Today.com/Parenting.com Survey: Moms Are Overwhelmed

Did you catch this segment on this morning’s Today Show– Moms Reveal Their True Emotions ? New study from Today.com/Parenting.com has found that today’s moms are overwhelmed.  OK, that really isn’t an earth-shattering revelation, but the results of the survey were quite startling–in part because the answers appear to be so authentic.   These are […]

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Are You Ready For Some Football?

Victoria’s Secret thinks that women are definitely ready to watch the pigskin fly this fall and have expanded its NFL Collection, which includes an assortment of co-branded Victoria’s Secret PINK and National Football League (NFL) merchandise representing 32 teams.  Items will be available in stores beginning this week and women can also shop online.   And, […]

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The Great Airbrush Debate—Results

No one can deny that Julia Roberts and Christy Turlington are beautiful, but maybe not as beautiful as they appear to be in recent print advertising campaigns.  The U.K’s Advertising Standards Authority has banned two cosmetic ads because they felt the “use of airbrushing and digital alterations” was “misleading and exaggerated the results of the […]

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Mom’s Money Woes

Kids who are born today are part of what BabyCenter(R) is calling the ‘Recession Generation’ and are used to a lifestyle where moms in the workforce, smaller family sizes and frugal shopping are the norm.  “A common stressor for new parents has always been providing for their children financially, but combine that existing fear with […]

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It May Be All About The Experience

One of the things we love about Hasbro is that it is a brand that believes in creating experiences —not just products.  Its latest initiative is a new My Little Pony retail program with Target that features out-of-aisle premium space in the toy department devoted to My Little Pony merchandise inspired by the CANTERLOT (which […]

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If You Want More People On Their Bikes, Make Women Happy

We interrupt our scheduled vacation break to bring you this little gem we found in Sunday’s Chicago Tribune:  “Though men take twice as many cycling trips as women in the U.S., females are the key to getting more people out of cards and on to bikes..”  Click here to read the entire article. Now, back […]

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