Monthly Archives: July 2011

The Great Airbrush Debate…

By now you have certainly read countless articles about those cosmetic ads featuring Julia Roberts and Christy Turlington being banned by the U.K.’s Advertising Standards Authority for being “too airbrushed.”  In case you missed the discussion, you can read about it in New York Magazine. We want to know how you feel about this decision–take […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , , | 2 Responses

New Report Finds ‘Gender Cues’ Hinder Breast Cancer Marketing Efforts

We found this report interesting…and can’t wait to hear from our community of marketing experts:  According to a new report from London Business School, Rotterdam School of Management, Erasmus University and INSEAD, ‘pink’ may not be doing its job when it comes to breast cancer communication.  The report states that gender cues such as pink […]

Posted in Marketing to Women | Tagged , , , , , , | 1 Response

A Love Letter to OfficeMax…

Our post today comes directly from our founder/CEO Patti Minglin who had a marketing to women/mom moment while buying office supplies (oh, and we’d also like to thank her for picking up the extra Post-its!).   Like so many women I know, I run my own business.  Which means I spend a great deal of […]

Posted in Marketing to Moms, Marketing to Women | Tagged , , , , , | 2 Responses

Marketing to Women Lessons Learned by Watching Women’s Soccer

Did you watch the women’s World Cup finals yesterday?  We certainly did and as we witnessed an entire room of women, men, girls & boys cheering in unison for every goal scored, we couldn’t help but think of the great marketing to women lessons that can be learned just by watching the U.S. women’s soccer […]

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We Want to Know…

What is the biggest ‘myth’ brands and marketers have when it comes to the female consumer?  To get you started, here are a few of our favorite ‘myths': 1.  Women do not have purchasing power in such categories as automotive, real estate or home electronics. 2.  Want to make your product appeal to women?  Just […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , | 3 Responses

Why Dad is Part of the Marketing-to-Mom Equation

Numerous brands include dad as part of their overall marketing to mom messaging — even beyond the traditional ‘Month-of-Dad’,  June. The latest successful marketing-to-dad efforts come from Chrysler Town & Country’s “The Quiet Ones” and Google Chrome’s “Dear Sophie.” Both campaigns are great examples of what works well when it comes to marketing to dads […]

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Campaign to Watch: Milk’s “Everything I Do Is Wrong”

Although articles appeared in several major media outlets (NY Times, WSJ), there hasn’t been a lot of buzz about the latest campaign from the California Milk Processor Board.  The campaign, “Everything I Do Is Wrong”, is “trying to boost sales of dairy milk to adult women by highlighting a benefit–relief of PMS symptoms.” But, here’s […]

Posted in Marketing to Women | Tagged , , , , | 3 Responses

The “Real” Back-to-School Shopping Season

Haven’t started your back-to-school promotions yet?  You are in luck.  According to our own unscientific polling, the ‘real’ back-to-school shopping season begins in late July to early August with one respondent stating, “No one, including moms, really wants to be thinking ‘back-to-school’ while they are still enjoying fireworks and jumping in the pool.”  The findings […]

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The Effect of the Cause

The Dynamics of Cause Engagement study, conducted jointly by Georgetown University’s Center for Social Impact Communication and Ogilvy Public Relations Worldwide, finds that 52% of Americans say they have changed their actions or behavior because of their involvement in a cause.  American women are significantly more likely than men to say they have changed their […]

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How Do Teens Consume Media?

Those high school girls that just donned their caps & gowns and walked across the stage to accept their diplomas are part of a generation that has grown up in a world of multiple media choices—a fact that makes them a hard marketing nut to crack.  With so many media choices, how do today’s teens […]

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