Monthly Archives: April 2011

How Moms Share (and get) Health Information

Listen up health & wellness brands…if you want to reach mom (who is, as we know, the chief wellness officer of the household), you need to tap into the same tools she is using to connect with her friends—primarily email and Facebook.  A new study from our friends at Lucid Marketing, “How U.S. Moms Share […]

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A Healthy Shade of Green

In honor of Earth Day (and in case you missed it last week), here is a post we did for Media Post’s Engage:Moms blog on how health & wellness plays an important role in your green marketing to mom messages. Click here and enjoy!

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Lessons Learned from M2W 2011…

If you were one of the attendees during last week’s M2W-The Marketing To Women Conference, you would have discovered that today’s female consumers continue to change the marketing landscape.  After two days of presentations and networking, I have an entire notebook filled with new ideas and concepts.  Here are just three of my key takeaways […]

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Finally, Women Can Jump

During last year’s M2W®-The Marketing To Women Conference (BTW, this year’s M2W® is being held next week in Chicago), the creative team from imc2 gave insight into the Secret brand’s mission to help “make women’s ski jumping an Olympic Winter games event” which included an online petition ( and a viral video that left us […]

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Stonyfield’s Rap Video (Yes, ‘Rap’ Video)

Oh, Stonyfield, you always have a way of keeping the organic conversation interesting.  The brand’s President and “CE-Yo” Gary Hirshberg is starring in his own music video, “Just Eat Organic!”.  Did I mention this is a rap video?  Yes, a rap video that tells the story of “America’s switch from family farms to modern agriculture […]

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