Monthly Archives: April 2011

How Moms Share (and get) Health Information

Listen up health & wellness brands…if you want to reach mom (who is, as we know, the chief wellness officer of the household), you need to tap into the same tools she is using to connect with her friends—primarily email and Facebook.  A new study from our friends at Lucid Marketing, “How U.S. Moms Share […]

Posted in Marketing to Moms | Tagged , , , | Leave a comment

A Healthy Shade of Green

In honor of Earth Day (and in case you missed it last week), here is a post we did for Media Post’s Engage:Moms blog on how health & wellness plays an important role in your green marketing to mom messages. Click here and enjoy!

Posted in Marketing to Girls, Marketing to Moms | Tagged , , , , | Leave a comment

Lessons Learned from M2W 2011…

If you were one of the attendees during last week’s M2W-The Marketing To Women Conference, you would have discovered that today’s female consumers continue to change the marketing landscape.  After two days of presentations and networking, I have an entire notebook filled with new ideas and concepts.  Here are just three of my key takeaways […]

Posted in Marketing to Women, Uncategorized | Tagged , , , | Leave a comment

Finally, Women Can Jump

During last year’s M2W®-The Marketing To Women Conference (BTW, this year’s M2W® is being held next week in Chicago), the creative team from imc2 gave insight into the Secret brand’s mission to help “make women’s ski jumping an Olympic Winter games event” which included an online petition ( and a viral video that left us […]

Posted in Marketing to Girls, Marketing to Women | Tagged , , , , | Leave a comment

Stonyfield’s Rap Video (Yes, ‘Rap’ Video)

Oh, Stonyfield, you always have a way of keeping the organic conversation interesting.  The brand’s President and “CE-Yo” Gary Hirshberg is starring in his own music video, “Just Eat Organic!”.  Did I mention this is a rap video?  Yes, a rap video that tells the story of “America’s switch from family farms to modern agriculture […]

Posted in Marketing to Moms | Tagged , , , , | Leave a comment
  • Go Girl Blog

    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

  • Go Girl Newsletter

    Yes, I would like to receive Go Girl Picks newsletter in my inbox once a month!