Monthly Archives: March 2011

Is “Stay Sexy” The Best You Can Do?

As I was reading my Sunday Chicago Tribune (one of the greatest luxuries of life), I was fascinated by an article on alcohol brands trying to “tap into the tastes of women.” It is no surprise that the adult beverage industry has long ignored their female consumers (which are many…according to the article women make […]

Posted in Marketing to Women | Tagged , , , | 1 Response

Why We Love Under Armour

OK, there are numerous reasons why I love Under Armour, one of them being because it is the t-shirt I wore as I crossed the finish line of my very first half marathon in Walt Disney World last January.  I know that seems like a very superficial reason to love a brand, but as a […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , , , , | Leave a comment
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