Monthly Archives: March 2011

Is “Stay Sexy” The Best You Can Do?

As I was reading my Sunday Chicago Tribune (one of the greatest luxuries of life), I was fascinated by an article on alcohol brands trying to “tap into the tastes of women.” It is no surprise that the adult beverage industry has long ignored their female consumers (which are many…according to the article women make […]

Posted in Marketing to Women | Tagged , , , | 1 Response

Why We Love Under Armour

OK, there are numerous reasons why I love Under Armour, one of them being because it is the t-shirt I wore as I crossed the finish line of my very first half marathon in Walt Disney World last January.  I know that seems like a very superficial reason to love a brand, but as a […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , , , , | Leave a comment
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      We’ll admit that we’ve seen a decline in direct mail as a communication channel; however, with digital channels on the increase, direct mail–and other print marketing–may be on the upswing–especially…

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      Ahh…September. Kids are back at school, the air is getting a little less humid and brands are beginning to kick things in high gear as we head toward the end…

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      We already know that today’s moms are digital and mobile savvy, but a new study from SCG Advertising + Public Relations shows that they are also influenced by traditional media.

      Seventy-eight percent…

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      When we say the word hashtag, do you immediately think of this video?

      We can all agree that hashtags can go from creative and useful to #TooMuchIsAGoodThing in #ZerotoSixtySeconds.

      We…

    • How to Respond to Reviews

      Think no one is looking at how you respond to negative reviews? Think again. According to G2 Crowd, negative reviews (those with 1 or 2 stars) on your site get…

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