Monthly Archives: March 2011

Is “Stay Sexy” The Best You Can Do?

As I was reading my Sunday Chicago Tribune (one of the greatest luxuries of life), I was fascinated by an article on alcohol brands trying to “tap into the tastes of women.” It is no surprise that the adult beverage industry has long ignored their female consumers (which are many…according to the article women make […]

Posted in Marketing to Women | Tagged , , , | 1 Response

Why We Love Under Armour

OK, there are numerous reasons why I love Under Armour, one of them being because it is the t-shirt I wore as I crossed the finish line of my very first half marathon in Walt Disney World last January.  I know that seems like a very superficial reason to love a brand, but as a […]

Posted in Marketing to Girls, Marketing to Moms, Marketing to Women | Tagged , , , , , , | Leave a comment
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    • Measuring Your Content Marketing Efforts

      As a content marketing agency, we get this question a lot: how do I know if my content is working?  We found this great infographic that shows exactly how to measure…

    • How to Spring Clean Your Content (Video)

      Tuesday Tips are back, but only once a month (we do have some other fun things happening too!).  This month, we are talking spring cleaning–specifically, spring cleaning your content. We…

    • Good Luck Email Tips for St. Patrick’s Day

      We’re feeling pretty lucky that we ran across this great infographic from Marketing Profs.  “What’s the connection between St. Patrick’s Day and your email program? For one, your email recipients…

    • Women and Movies: What They Like and Don’t Like about Cinema

      To celebrate International Women’s Day and the start of the SXSW Film Festival, Fandango surveyed more than 3,000 female moviegoers, ages 18-54, to find out what women like to watch…

    • 5 Girl Power Campaigns We Love

      March is Women’s History Month and if you’re looking to celebrate, we hope you will create a campaign or promotion that not only fits with the story of your brand…

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